About Tapmind:

TapMind is a forward-thinking company operating at the intersection of innovation, intelligence, and growth. We empower publishers and advertisers by blending creativity, data, and technology to deliver meaningful results. TapMind offers solutions in Marketplace, Ad Platform, User Growth, and App Publishing to simplify complexity, maximize yield, and drive measurable impact.

Our vision is to be the synonym of growth for digital publishers across Asia & the Middle East, fostering innovation, collaboration, and better user experiences. At TapMind, growth isn’t just an outcome; it's embedded in our DNA, helping partners tap into what's next.

For more details, visit: tapmind.com

Overview:

We are looking for an experienced, creative and driven Head of Marketing to take ownership of the TapMind’s overall marketing, digital presence, brand communication and content initiatives.

The role will be responsible for developing and executing our online marketing strategy, managing social media and digital channels, creating high-quality marketing and corporate communication materials, and leading initiatives such as podcasts, webinars, campaigns, and thought-leadership content.

The individual will also be responsible for establishing and maintaining appropriate marketing governance, processes, approvals, documentation, and brand standards across all external communications.

Key Responsibilities:

A. Digital & Online Marketing

· Develop and execute the company’s overall digital marketing strategy in alignment with business objectives.

· Manage the company’s website, social media, digital campaigns, email marketing, SEO, and other relevant online channels.

· Identify new digital platforms and opportunities to improve the company’s visibility and engagement.





· Track digital performance and continuously optimise marketing initiatives based on data and insights.

B. Content & Brand

· Develop and manage the company’s content and communication strategy.

· Create and oversee marketing materials including presentations, brochures, articles, newsletters, videos, social media content, case studies, and other collateral.

· Maintain consistency in the company’s brand identity, messaging, tone, and visual communication.

· Develop thought-leadership content that strengthens TapMind’s market positioning and credibility.

C. Social Media, Podcasts & Webinars

· Own the company’s social media strategy and content calendar.

· Plan and coordinate podcasts, webinars, interviews, panel discussions, and other digital events.

· Manage the end-to-end process including topics, speakers, production, publishing, promotion, and post-event content.

· Repurpose content across multiple channels to maximise reach and engagement.

D. Corporate Communications & Governance

· Support corporate communication initiatives and important company announcements.

· Establish appropriate processes for the review and approval of external marketing and communication materials.

· Maintain proper documentation and governance around marketing activities, campaigns, vendors, and digital assets.

· Ensure communications are accurate, professional, consistent, and aligned with company policies and applicable requirements.

· Coordinate with senior management, legal,



compliance, and other relevant functions where required.

E. Agency & Vendor Management

· Manage external marketing agencies, designers, content creators, videographers, and other service providers.

· Define briefs, deliverables, timelines, budgets, and quality expectations.

· Ensure effective utilisation of external partners and marketing resources.

F. Planning, Budget & Reporting

· Prepare and manage marketing plans, content calendars, campaigns, and budgets.

· Establish relevant KPIs for marketing and digital initiatives.

· Provide regular reports to management on marketing performance, engagement, reach, and key outcomes.

· Monitor marketing expenditure and ensure appropriate approvals and controls are followed.

What we are looking for:

· 8–12 years of experience in digital marketing, brand management, communications, content, or a related field.

· Strong understanding of digital marketing, social media, content strategy, and online platforms.

· Excellent writing, communication, presentation, and creative skills.

· Strong analytical and data-driven approach to marketing performance and decision-making.

· Experience managing podcasts, webinars, events, or multimedia content will be an advantage.

· Ability to work independently and manage multiple initiatives simultaneously.

· Strong attention to detail and an understanding of marketing governance, professional communication, and brand standards.

· Ability to work effectively with senior management and external agencies.

· Robust ownership, execution, and project management skills.

How to Apply

If this role feels like it was written for you, we would love to meet you. Please send your resume or LinkedIn profile to [email protected].

📌 Head - Marketing (Bengaluru)
🏢 TapMind
📍 Bengaluru