Roles & Responsibilities

- Build and scale the organization's digital marketing, branding, and communication platform.

- Develop and execute integrated marketing strategies aligned with business growth objectives.

- Strengthen the firm's brand positioning across Wealth, PMS, Institutional Equity, Research, and Investment Banking businesses.

- Drive lead generation, digital acquisition, and client engagement initiatives across all channels.

- Build digital funnels that contribute directly to business development and revenue generation.

- Develop thought leadership, content marketing, and market communication strategies.

- Drive investor education, client engagement, and digital community-building initiatives.

- Manage social media, website, digital campaigns, performance marketing, and online reputation.

- Collaborate with Sales, Research, Product, PMS, and Institutional teams to improve conversion outcomes.

- Build and implement marketing automation and CRM-driven engagement frameworks.

- Utilize AI-enabled tools for content creation, campaign management, analytics, and productivity enhancement.

- Establish marketing performance metrics, reporting systems, and ROI measurement frameworks.

- Manage external agencies, media partners, technology vendors, and digital service providers.

- Build and mentor a high-performance digital marketing and communications team.

Skills Required

Domain Skills

- Strong understanding of Financial Services, Wealth Management, PMS, Investment Advisory, Capital Markets, and Investor Behaviour.

- Expertise in Brand Building,



Corporate Communication, and Reputation Management.

- Experience in Digital Marketing, Performance Marketing, and Growth Marketing.

- Solid understanding of Investor Acquisition and Financial Product Marketing.

- Experience in Lead Generation and Revenue-focused Marketing Models.

- Ability to position research, investment products, advisory solutions, and wealth offerings effectively.

- Understanding of customer journeys, digital engagement, and conversion optimization.

- Experience in thought leadership, content strategy, and market communication.

- Ability to create scalable demand-generation and digital growth frameworks.

- Understanding of branding within highly regulated financial services environments.

Technical Skills

- Marketing Automation Platforms.

- CRM and Lead Management Systems.

- Google Analytics, GA4, Search Console, and Web Analytics Tools.

- SEO, SEM, Paid Media, and Performance Marketing Platforms.

- AI-enabled Marketing, Content Creation, and Campaign Management Tools.

- Social Media Management and Digital Publishing Platforms.

- Marketing Dashboards and ROI Measurement Systems.

- Data Analytics and Campaign Optimization Frameworks.





- Website Management, Landing Page Optimization, and Conversion Tracking.

- Email Marketing, Drip Campaigns, and Marketing Automation Ecosystems.

- Advanced Excel, Reporting, and Business Intelligence Tools.

Managerial Skills

- Brand Leadership and Strategic Thinking.

- Revenue-focused Marketing Leadership.

- Team Building and Performance Management.

- Stakeholder Management and Cross-functional Collaboration.

- Agency and Vendor Management.

- Project Management and Campaign Execution.

- Communication and Presentation Skills.

- Commercial Acumen and Business Orientation.

- Decision Making and Problem Solving.

- Ability to build scalable marketing and growth engines.

Qualification

- Bachelor's or Master's Degree in Marketing, Communications, Business Management, Digital Marketing, or related field.

- MBA (Marketing) preferred.

- Certifications in Digital Marketing, Growth Marketing, Analytics, Marketing Automation, or AI Tools preferred.

Experience

- 10+ years of relevant experience in Digital Marketing, Brand Management, Growth Marketing, Performance Marketing, or Marketing Leadership.

- Experience within Financial Services, Wealth Management, PMS, Capital Markets, FinTech, Investment Advisory, or BFSI organizations preferred.

- Demonstrated experience in lead generation, client acquisition, and revenue-linked marketing initiatives is mandatory.

- Experience building digital growth engines and marketing automation ecosystems preferred.

📌 Head Digital Marketing (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai