About KaarwanKaarwan is an EdTech backed by industry Leader Pidilite empowering architects, engineers, and designers with industry-relevant skills through curated programs & courses. Our mission is to bridge the gap between academia and the qualified world and help learners build skills that create real career opportunities.

About the RoleWe’re looking for an Organic Growth Marketing Specialist who can take ownership of Kaarwan’s organic growth engine. You’ll be responsible for identifying opportunities, building growth strategies, and converting organic traffic, content, communities, and referrals into measurable business growth.

This role is ideal for someone who enjoys experimenting, analysing data, understanding user behaviour, and finding unconventional ways to drive sustainable growth without relying heavily on paid acquisition.

Key Responsibilities

- Build and execute organic growth strategies across SEO, content, social, community, referral, and owned channels.
- Own SEO strategy, including keyword research, on-page optimization, technical SEO, content opportunities, and organic traffic growth.
- Identify high-potential content and acquisition opportunities and work with the content/design teams to execute them.
- Improve website and landing-page performance through CRO, A/B testing, and user behaviour analysis.
- Develop strategies to increase organic leads, registrations, conversions, engagement, and retention.
- Build and strengthen referral and community-led growth loops.
- Track key growth metrics using Google Analytics, Search Console, Mixpanel, or similar tools.
- Continuously experiment with new organic channels, formats,



and growth opportunities.
- Analyse competitors, market trends, and user behaviour to identify untapped growth opportunities.
- Work closely with Content, Product, Design, and Business teams to turn growth opportunities into execution.
- Create clear growth reports and insights to measure what is working and what needs improvement.

Skills & Qualifications

- 2–3 years of experience in organic growth, SEO, growth marketing, digital marketing, or a similar role.
- Strong understanding of SEO, content marketing, CRO, analytics, and organic acquisition.
- Hands-on experience with Google Analytics, Google Search Console, Mixpanel, or similar analytics tools.
- Understanding of keyword research, search intent, content strategy, and conversion funnels.
- Experience with A/B testing, landing-page optimization, and growth experimentation.
- Strong analytical and problem-solving mindset with the ability to turn data into actionable strategies.
- Excellent communication and collaboration skills.
- Startup experience or the ability to work independently, move fast, experiment, and take ownership.

What We Offer

- Opportunity to build and own the organic growth engine of a growing EdTech startup.
- Work at the intersection of education, technology, marketing, and community.
- High ownership and the freedom to experiment with new growth ideas.
- Collaborative and fast-paced work environment.
- Strong learning and career-growth opportunities.

Location: Mulund, Mumbai

Experience: 2–3 Years

Salary: Industry Standard/Competitive

Notice Period: Immediate Joiner / Short Notice Preferred

📌 Growth Marketing Specialist (Mumbai)
🏢 Kaarwan
📍 Mumbai