BathStory is a design-first D2C bath-fittings brand, building the kind of bathroom experience Indian homes haven't really had access to: thoughtful design and execution, done right. We're at a pivotal phase now, growing, and expanding into more products, with the vision to eventually be THE recent-age brand for all things bathroom. And to get us there, we’re looking for a sharp growth marketer to be part of our marketing engine.
This role is for an equal parts analytical and curious person, someone who has a broad understanding of tech and human behaviour.
As part of this role, you will:
- Work hand-in-hand with our performance marketing agency; reviewing creatives, reading the analytics, spotting what's leaking, and pushing performance up
- Own our D2C funnel end to end: from ad click to checkout
- Work directly with our developers on the website to own the website experience, and improve traffic & conversion. You'll have opinions on CRO and know how to test them
- Obsess over monthly sales, CAC, ROAS, and the growth experiments that move them
- Work with our amazon ads team to drive sales for our select products on Amazon
You're right for this role if:
- You have 1-3 years in performance marketing / growth, ideally at a D2C brand or an agency that lives and breathes e-commerce.
- You genuinely understand how e-commerce works, and by that we mean not just running ads, but the whole path to purchase.
- You're analytical first. You like a dashboard. A little creative instinct is a bonus.
- You're comfortable working cross-functionally; whether it's with an agency or with internal stakeholders. We're a startup, not a full-blown corporate; collaboration and taking initiatives isn't optional here.
- You don't wait to be told what to test next.
This is an opportunity to firsthand experience how a D2C brand is built and scaled…If that excites you, and you can prove you've grown a brand's online sales, then go ahead and apply! We’re reviewing applications actively :)