Company Description

Publicis Beehive is a full-service media agency built to help brands grow in a fast-changing consumer and media landscape. We bring together ATL, Digital, Performance, Commerce and Integrated Media under one roof, enabling us to deliver connected solutions that drive both brand impact and measurable business growth. What sets Beehive apart is our combination of deep expertise, agility and speed. Our teams bring together specialists across media, digital, performance, commerce, analytics and strategy, allowing us to move quickly from business challenge to insight, strategy and execution. We believe in faster decision-making, collaborative thinking and delivering high-quality solutions with shorter turnaround times.

We work with brands across sectors and across the consumer journey—from building brands through ATL and integrated media, to driving demand through Digital and Performance, and converting demand through Commerce.

For senior talent, Beehive offers something particularly valuable: the opportunity to build, not just operate. We are strengthening our leadership across Commerce, Performance, Digital, Integrated and Media Strategy, and are looking for people who want to shape the next chapter of the agency. You will have the opportunity to work across disciplines, influence major client businesses, contribute to new business, build new capabilities and create strategies that deliver both brand impact and measurable business growth.

If you are looking for a role where your experience can genuinely shape the direction of an agency, where you can work alongside experts across disciplines,



and where media is viewed as a driver of business rather than simply a delivery function, Beehive is a place to build something meaningful.

The scale of Publicis. The agility of Beehive. The expertise to build what’s next.

Overview

Role Overview We are looking for a senior Performance Analytics leader who can convert digital campaign and business data into actionable insights and growth recommendations.

The individual should have a strong understanding of digital advertising platforms and performance marketing, combined with excellent analytical skills. The role will bridge media performance, business outcomes and data, ensuring that decision-making is driven by robust measurement and insights.

Responsibilities

Key Responsibilities

- Lead performance analytics across major digital and performance marketing accounts.
- Develop measurement frameworks aligned with client business objectives.
- Analyze campaign performance across Google, Meta, YouTube, LinkedIn and other platforms.
- Build dashboards and reporting frameworks that provide clear visibility into business and media performance.
- Analyze CAC, CPA, CPL, ROAS, revenue, conversion rates, funnel performance and other relevant KPIs.
- Identify trends, opportunities and performance gaps and translate them into actionable recommendations.




- Work with performance teams to identify optimization opportunities.
- Support attribution, incrementality and media effectiveness initiatives.
- Develop forecasting and scenario planning for media investments.
- Build benchmarks and performance frameworks across clients and categories.
- Partner with Commerce, Digital, Integrated and Traditional teams to develop holistic business insights.
- Lead analytics for new business pitches and strategic planning.
- Mentor analysts and develop the analytics capability within the organization.

Candidate Profile

- 10–15+ years of experience in digital analytics, media analytics, performance marketing analytics or marketing science.
- Strong understanding of digital media platforms and performance marketing.
- Strong knowledge of Google Analytics/GA4, campaign data, dashboards and measurement frameworks.
- Strong understanding of attribution, conversion tracking and marketing effectiveness.
- Advanced analytical and problem-solving capabilities.
- Ability to translate complex data into simple business recommendations.
- Robust presentation and storytelling skills.
- Experience working with senior clients and leadership teams.
- Agency, consulting, media or large-brand experience preferred.

Additional Information

Success Measures

- Quality and accuracy of performance measurement.
- Business impact of insights and recommendations.
- Improvement in campaign performance through analytics.
- Quality of dashboards and reporting systems.
- Client satisfaction with strategic insights.
- Contribution to pitches and strategic planning.

Development of analytics talent and capability.

📌 Group Head- Performance Analytics (India)
🏢 Publicis Groupe Holdings
📍 India