Company Description:

Alan Scott Enterprises Limited is a BSE-listed company headquartered in Mumbai, India, with a diversified portfolio across retail, healthcare, environmental solutions, automation, immersive technologies, AI, and interactive virtual platforms. Established in 1994 and rebranded in October 2023 from Alan Scott Industries Limited, the company reflects a broader focus on innovative and sustainable business practices. It is recognized as a dynamic, forward-thinking organization that seeks to solve real-world challenges through technology-driven solutions.

Guided by a philosophy of ethical, future-focused growth, Alan Scott Enterprises aims to create long-term value, empower communities and industries, and drive transformative impact. Team members join a culture rooted in innovation, sustainability, and excellence.

Join Our Team – We’re Hiring for 2 Positions

- Graphic Designer
- SEO Specialist

Role Description:

Graphic Designer

Role Purpose The Graphic Designer will create high-quality static creative designs across digital and offline channels, drive product packaging design from concept through to production-ready artwork, and champion the use of AI-powered design tools to improve creative output and turnaround time. The role also involves reviewing and mentoring the mid/junior-level designer to maintain consistent quality and brand standards.

Key Responsibilities

1. Static Creative Design & Execution

• Design static creatives for digital platforms (social media, website, e-commerce, email/EDMs, digital ads) and offline channels (POS, hoardings, brochures, collateral)
- Translate creative briefs into polished, on-brand visual designs across formats and sizes
- Ensure design quality, typography, layout, and visual consistency across all deliverables

1. Product Packaging Design

• Conceptualize packaging design ideas aligned with brand positioning and category trends
- Develop print-ready packaging artwork (dielines, mockups) in coordination with production/vendors
- Ensure packaging designs comply with print and material specifications

1. Creative Concept & Visual Strategy

• Develop mood boards, concept decks, and design directions for campaigns and launches
- Present and articulate design rationale to internal stakeholders
- Contribute creative input to brand and marketing strategy discussions

1. AI-Driven Design Efficiency

• Apply AI design tools (Adobe Firefly, Midjourney, DALL-E, Leonardo AI, etc.) for rapid ideation, image generation, mockups, and asset variations
- Identify and pilot new AI tools/workflows to reduce turnaround time and manual effort
- Train and guide the design team on effective use of AI tools

1. Team Mentorship & Quality Control

• Review and give constructive feedback on the junior/mid-level designer's output
- Guide the junior designer on design principles, tool usage, and brand standards
- Ensure consistent quality across all team outputs

1.



Brand Guideline Management

• Maintain and update brand guidelines, templates, and design asset libraries
- Ensure all creative output adheres to brand identity standards

1. Cross-functional Collaboration & Timeliness

• Coordinate with marketing, product, and video teams for integrated campaign execution
- Manage multiple concurrent projects with organized file/version management
- Communicate proactively on timelines, blockers, and priorities

Required Tools & Software

Design Software — Adobe Creative Suite

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- CorelDraw
- Adobe XD / Figma (for digital & UI layouts) (Preferred, not mandatory)
- Adobe Lightroom
- Adobe After Effects (basic motion graphics)

AI Tools for Graphic Design
- Adobe Firefly (Generative Fill/Expand, text-to-image)
- Midjourney
- OpenAI DALL-E / ChatGPT image generation
- Google Gemini
- Canva AI (Magic Studio)
- Magnific/Freepik ai
- Ideogram

Packaging & Production
- Illustrator (dieline creation & structural mockups)
- Photoshop (packaging visualization/mockups)
- PDF preflight / print-checking tools

Key Competencies

- Strong conceptual and visual design sense
- Leadership and mentoring ability
- High attention to detail
- Time management across multiple concurrent projects
- Adaptability to emerging design and AI trends
- Strong presentation and communication skills

SEO Specialist

Role Purpose The SEO Specialist will own end-to-end on-page and off-page SEO for the company's digital properties, including emerging disciplines such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), to grow organic visibility across traditional search and AI-driven answer platforms (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.). The role also involves writing and overseeing SEO-compatible copy for website pages, blogs, and creative assets so that content performs for both search rankings and audience engagement.

Key Responsibilities

1. On-Page SEO Management

• Conduct on-page audits (meta tags, headers, URL structure, internal linking, image alt text)
- Optimize website pages, blogs, and landing pages for target keywords and search intent
- Implement structured data/schema markup to support rich results and AI-answer eligibility
- Monitor Core Web Vitals and technical SEO health, coordinating fixes with the development team

1. Off-Page SEO & Authority Building

• Develop and execute link-building strategies (guest posts, digital PR, partnerships, directories)




- Build domain authority through quality backlink acquisition and outreach
- Manage local SEO listings (Google Business Profile) and citation consistency
- Monitor and disavow toxic/spammy backlinks

1. AEO & GEO Optimization

• Structure content (FAQs, direct concise answers, structured data) to improve visibility in featured snippets and AI Overviews
- Optimize brand and content visibility within generative AI search tools (ChatGPT, Perplexity, Gemini, Google AI Mode) through authoritative, well-structured, citation-worthy content
- Track brand mentions/citations within AI-generated answers and benchmark against competitors
- Stay current on evolving AEO/GEO best practices and platform changes

1. SEO Content & Copywriting

• Write and/or edit SEO-optimized copy for website pages, blogs, landing pages, and product descriptions
- Balance keyword optimization with readability, brand tone, and conversion focus
- Collaborate with the design team to align SEO copy with creative assets and campaigns
- Develop content briefs/guidelines for writers or freelancers where applicable

1. Keyword Research & Strategy

• Conduct keyword research and competitive analysis to identify growth opportunities
- Build and maintain keyword-to-page mapping across the website
- Track and report keyword ranking movements

1. SEO Reporting & Analytics

• Track organic traffic, rankings, and conversions using GA4, Search Console, SEMrush/Ahrefs
- Prepare regular performance reports with actionable insights and recommendations

1. Cross-functional Collaboration

• Work with content, design, and development teams to implement SEO and AEO/GEO recommendations
- Coordinate with developers on technical SEO fixes and site changes

Required Tools & Software

Core SEO & Analytics

- Google Search Console
- Google Analytics (GA4)
- SEMrush
- Ahrefs
- Moz Pro
- Screaming Frog SEO Spider

On-Page & Technical SEO
- Google PageSpeed Insights / Lighthouse
- Schema markup generators (Schema.org, Merkle Schema Markup Generator)
- Screaming Frog (technical audits)

Keyword & Content Optimization
- Surfer SEO
- Clear scope
- Frase
- Market Muse

Off-Page, Link Building & Local SEO
- Ahrefs / SEMrush Backlink Analytics
- Buzz Stream / Hunter.io (outreach)
- Google Business Profile
- Bright Local / White spark (local SEO)

AEO & GEO — AI Search Visibility Tools
- Profound
- Peec AI
- AthenaHQ
- Otterly AI
- SEMrush AI Visibility Toolkit / Ahrefs Brand Radar

AI Writing & Copy Tools
- ChatGPT
- Claude
- Jasper
- Copy.ai
- Grammarly (AI features)

Key Competencies

- Solid analytical and data-driven mindset
- Excellent copywriting and content skills
- Up-to-date knowledge of search engine and AI/LLM algorithm trends
- High attention to detail
- Cross-functional collaboration and communication
- Adaptability to the fast-evolving SEO/AEO/GEO landscape

Interested candidates are encouraged to apply and take the next step in their career with us.

📌 Graphic Designer & SEO Specialist (Mumbai)
🏢 Alan Scott Enterprises
📍 Mumbai