1. Role Objective To drive business growth in the Government and PSU segment by developing new accounts, building strong government relationships and converting GeM, tender and direct business opportunities into orders. The role will focus on client engagement, opportunity creation, government business development, sales closure and revenue generation.

2. Key Responsibilities

- Develop new business opportunities with Central Government, State Government Departments, PSUs, government institutions and other government organisations.
- Build and maintain strong relationships with government decision-makers, stakeholders and procurement teams.
- Conduct regular field visits and client meetings to understand requirements and identify upcoming projects.
- Identify and generate new Government, GeM and Tender opportunities.
- Track government requirements, upcoming procurements, tenders and business opportunities.
- Generate and qualify opportunities and coordinate with the tender/pre-sales team for suitable responses.
- Drive opportunities from initial requirement identification through negotiation and final order closure.
- Follow-up regularly with clients and stakeholders to convert opportunities into business.
- Develop new government accounts and expand business with in existing accounts.
- Build and maintain a strong government sales pipeline and achieve monthly/annual sales targets.
- Coordinate with OEMs, distributors, internal sales, presales and tender teams to develop suitable solutions and commercial proposals.
- Conduct client presentations, product/solution discussions and business meetings.
- Negotiate with customers and drive successful order closures.
- Develop repeat business and cross-selling opportunities with existing government clients.
- Maintain accurate sales reports, opportunity trackers and sales forecasts.

3. Candidate Profile





- Minimum 6+years of experience in Government Sales / Government Business Development.
- Strong experience in GeM and Tender Business.
- Established network and relationships with Government Departments, PSUs and
- government institutions will be highly preferred.
- Proven track record of generating government business and achieving sales targets.
- Strong knowledge of government sales processes and procurement environment.
- Excellent communication, presentation, negotiation and relationship-building skills.
- Strong field sales and client engagement capabilities.
- Ability to independently generate opportunities and convert them into business.
- Strong follow-up and business closure skills.
- Target-oriented, proactive and commercially driven approach.
- Willingness to travel regularly for government client meetings and business development.
- Experience in IT hardware, software, networking, cybersecurity, security solutions or other IT solutions will be an advantage.

4. Key KPIs

- Government sales revenue achieved against assigned targets.
- New Government/PSU accounts acquired.
- Qualified Gem and tender opportunities generated.
- Government client meetings and field visits completed.
- Opportunity-to-order conversion rate.
- Number and value of orders closed also excellent liaising with clients
- Sales pipeline generated and converted.
- Repeat business and account growth.
- Contribution to overall Government sales revenue.

5. Hiring Focus This is a purely sales-focused Government Business Development role, not a tender-processing or back-office position.

Priority should be given to candidates who have robust government/PSU relationships, an established client network and a proven ability to generate and close business.

The ideal candidate should have a strong sales hunter mindset, be comfortable with regular field visits and client engagement, and be capable of converting Government, GeM and Tender opportunities into actual orders and revenue for the company.

📌 Government Sales Manager (Nehru Place)
🏢 Brinda Corporation Ptv
📍 Nehru Place