29 Aug
|
Netrolynx AI
|
India
29 Aug
Netrolynx AI
India
About The Company
Medical Global Academy is a leading educational institution dedicated to providing comprehensive training and certification programs in the healthcare sector. Our mission is to empower aspiring healthcare professionals with the latest knowledge, skills, and industry insights to excel in their careers. With a focus on quality education, innovative teaching methodologies, and industry partnerships, we aim to bridge the gap between academic learning and practical application.
Our commitment to excellence has established us as a trusted name in healthcare education, serving students across various regions and ensuring they are well-prepared for the evolving demands of the healthcare industry.
About The Role
Medical Global Academy is seeking a skilled and results-driven Google Ads Specialist focused on real estate lead generation to join our dynamic marketing team. This full-time, on-site position is based in Gurugram, Haryana, and is ideal for a marketing professional with 1-2 years of hands-on experience in Google Ads, particularly within the real estate sector. The successful candidate will be responsible for managing and optimizing Google Ads campaigns to generate high-quality property leads, supporting our expansion into real estate marketing.
This role requires a strategic thinker with a proven track record of managing PPC campaigns, optimizing ad spend, and improving lead quality to drive conversions and sales effectively.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum of 1 year of hands-on experience managing Google Ads campaigns, with a focus on real estate lead generation.
- Proven ability to generate high-quality leads for real estate projects through Google Ads.
- Strong knowledge of Google Search Ads, Performance Max campaigns, and campaign management tools.
- Experience with keyword research, negative keywords,
and campaign structure optimization.
- Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking setup.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Strong communication skills and the ability to collaborate effectively with sales and marketing teams.
- Knowledge of the Gurugram and Delhi NCR real estate markets is an advantage.
Responsibilities
- Plan, create, manage, and optimize Google Ads campaigns tailored to real estate projects, ensuring alignment with marketing goals.
- Generate high-quality property leads through targeted Google Search Ads and Performance Max campaigns.
- Conduct detailed keyword research to identify high-intent real estate keywords and develop effective ad group structures.
- Create compelling ad copies focused on generating property enquiries and driving conversions.
- Implement and manage negative keywords to minimize irrelevant leads and optimize ad spend efficiency.
- Monitor key performance metrics such as CPL, CPC, CTR, conversion rate, and lead quality, making adjustments to improve results.
- Optimize campaigns based on lead quality and actual business performance, not just click metrics.
- Manage daily and monthly advertising budgets to maximize return on investment.
- Set up and monitor conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager to measure campaign success accurately.
- Test and refine keywords, ad copies, audiences, landing pages,
and overall campaign strategies for continuous improvement.
- Analyze campaign data to identify new opportunities for lead generation and conversion enhancement.
- Coordinate with the sales team to understand lead quality and refine marketing strategies accordingly.
- Prepare comprehensive performance reports, including insights on campaign performance, CPL, leads generated, and conversion metrics.
- Stay updated with the latest Google Ads features, platform updates, and real estate PPC trends to ensure campaigns remain competitive and effective.
Benefits Medical Global Academy offers a market-competitive salary package within the range of ₹20,000 – ₹25,000 per month, commensurate with experience and performance. As a full-time, on-site employee, you will have access to a vibrant work environment that encourages professional growth and development. We provide opportunities for continuous learning through training sessions, workshops, and industry seminars. Our supportive team culture fosters collaboration, innovation, and a focus on achieving shared goals. Additionally, employees benefit from exposure to the dynamic real estate and healthcare sectors, gaining valuable insights and skills that enhance career progression. We also offer performance-based incentives and recognition programs to motivate and reward outstanding contributions.
Equal Opportunity
Medical Global Academy is an equal opportunity employer. We are committed to fostering an inclusive workplace that values diversity and provides equal employment opportunities to all qualified candidates regardless of race, gender, age, religion, disability, or background. We believe that a diverse team enhances creativity, innovation, and overall organizational success.
Candidates from all backgrounds are encouraged to apply and join our team in making a positive impact in the healthcare and education sectors.
📌 Google Ads Specialist (India)
🏢 Netrolynx AI
📍 India