Paradox Media Systems | Mumbai (Andheri East) | Full-Time | On-Site

NOTE: This role strongly prefers candidates with direct experience in search/content arbitrage, lead generation or affiliate marketing.

About Us

Paradox Media Systems builds AI leveraged performance-marketing infrastructure for high-volume digital monetization opportunities. Our proprietary platform, KARBON, leverages agentic AI to power high-performance monetization funnels across our global network of publishers, media partners, and advertisers. We operate at significant scale, managing $100K+ USD monthly campaign budgets - giving our team direct exposure to some of the industry's most sophisticated performance-marketing strategies and technology.

The Role

As a Google Ads Specialist focused on affiliate, lead gen, and arbitrage campaigns, you will own the day-to-day performance of Search and Display campaigns across rapidly evolving monetization flows. This is a hands-on role for someone who enjoys moving quickly, testing aggressively, and making decisions that directly impact performance metrics.

We're a lean, high-ownership team. You won't be managing campaigns in isolation - you'll be shaping keyword strategy, campaign architecture, creative direction, and rapid testing and scaling.

The Responsibilities

This is an end-to-end performance focused role - not one limited to passively operating Google Ads. You will take ownership of the complete campaign monetization lifecycle, from identifying an prospect and building the keyword/creative strategy to scaling it profitably.

- Conduct ongoing research into competitor data, keyword opportunities, and emerging demand trends to identify promising new monetization opportunities.
- Translate research insights into compelling campaign concepts and own the full build - from keyword strategy and campaign architecture to landing pages, creative design, launch, and ongoing profitability optimization.
- Build and structure Search campaigns with disciplined ad group segmentation, match type strategy, and rigorous negative keyword management to control traffic quality and wasted spend.
- Write and systematically test responsive search ad assets - headlines, descriptions, extensions - and use asset performance data to improve conversion rates & ROAS.




- Build and structure Display campaigns with disciplined audience/placement targeting, aggressive exclusion management, and continuous placement-level auditing to filter out low-quality inventory.
- Own Display creative production end to end - sourcing compelling imagery, leveraging AI tools, and using Google Web Designer to produce high-performing banners, responsive display assets, AMPHTML and rich media creatives.
- Evaluate the complete user journey - from the initial ad click through to landing-page engagement, conversion, and revenue generation.
- Identify weak points in the funnel and develop tests to improve click-through rates, landing-page engagement, conversion rates, revenue per click, ROAS, and overall profitability.
- Leverage AI to run continuous optimization across budgets, bidding strategies, keywords, audiences, placements, creatives, and campaign structures - enabling data-driven decisions at scale.
- Manage bid strategy selection and tuning (Manual CPC, tCPA, tROAS, Maximize Conversions) and know when automated bidding helps versus when manual control is required.
- Own the integrity of campaign tracking infrastructure - conversion tracking, GCLID passing, URL parameters, Google Tag Manager, postbacks, and reporting systems - ensuring accurate, reliable data.
- Maintain account health and policy compliance, ensuring landing pages, ad copy, and destination requirements meet Google Ads policy so campaigns and accounts stay live and scalable.
- Rely on sharp instinct and commercial judgment to know when to keep testing, pull the plug on underperformers, or double down on proven winners.

You will take full ownership of results, treating each campaign and funnel like a small digital business that must be built, optimized, and scaled profitably.

Your Experience

Must Have

- 1–3 years of hands-on Google Ads experience across Search and Display,



directly responsible for building campaigns, managing budgets, developing keyword and targeting strategy, testing ad copy and creatives, analyzing performance, and optimizing toward profitability.
- Strong command of Search fundamentals: match types, search term analysis, negative keyword management, ad group structure, Quality Score, and bid strategies.
- Complete understanding of conversion tracking, GCLID and URL parameters, Google Tag Manager, postbacks, and reporting systems.
- Working knowledge of Google Ads policy as it applies to lead gen, affiliate, and arbitrage traffic, including landing page and destination requirements.
- Exceptional English communication skills, both written and verbal.
- Comfortable navigating a rapidly evolving environment, making sound decisions with incomplete information, and applying strong instinctual judgment when needed.
- Comfortable working in a high-accountability environment with significant ownership.

Nice to Have:
- Direct exposure to search/content arbitrage, lead generation or affiliate marketing.
- Experience managing $100K+ monthly Google Ads spend.
- Experience with Performance Max, YouTube, or Demand Gen campaigns.
- Familiarity with Google Ads Editor, scripts, or bulk campaign management at scale.
- Experience with Google Web Designer (AMPHTML & rich media creative assets).
- Experience working with landing-page design, ad creatives, and funnel optimization.

Why Join Us?

- Profit sharing: Eligible employees participate in profit-share programs after 6 months with the company. Top performers can earn ₹1L+ additional bonus per month.
- High ownership: Directly influence campaign strategy and performance, with real autonomy from day one.
- Front-row access: See firsthand how scalable digital monetization systems are built, tested, and operated.

Important Note

We're looking for someone who has actually managed Google Ads campaigns, controlled budgets, optimized against daily ROAS or CPA targets, and scaled winning campaigns.

If your experience is primarily in SEO, brand campaigns, agency reporting, or campaign administration without hands-on media buying ownership, this role is unlikely to be a fit.

📌 Google Ads Specialist (Media Buyer) - Search & Display | Affiliate, Lead Gen, Arbitrage (Mumbai)
🏢 Paradox Media Systems
📍 Mumbai