About this role

You will lead a team of Sales Personnel in a given territory to successfully achieve the allotted Sales Target in the beginning of the financial year. Your duties shall comprise of creating sales, securing as well as execution of orders and render after sales service of our products directly and or through Distributors / Dealers network. You will render marketing and technical product support to direct users and customers as required for sales promotion of Company’s product range.You shall also keep your sales team motivated and keep a track of their day to day reporting in CRM.

You will also submit prescribed monthly summary reports to the management as per their due dates.

Responsibilities

Lead the overall sales function and drive achievement of annual business targets across assigned territories and key accounts.

Develop and execute strategic sales plans to expand market presence, increase revenue, and strengthen the company’s distribution network.

Manage, mentor, and motivate the sales team to ensure high performance, productivity, and target achievement.

Drive business development by identifying new market opportunities, acquiring key customers, and expanding relationships with existing clients.

Oversee order generation, commercial negotiations, execution, and after-sales support to ensure customer satisfaction and business continuity.

Build and strengthen relationships with distributors, dealers, industrial customers, and other channel partners.

Provide strategic direction on market development, pricing, customer engagement, and product positioning to improve sales effectiveness.





Ensure effective implementation and monitoring of CRM reporting, sales pipeline management, and team productivity.

Review sales performance, market trends, competitor activities, and customer feedback to develop actionable business strategies.

Collaborate closely with Production, Supply Chain, Finance, and Management teams to ensure seamless order fulfillment and service delivery.

Monitor receivables, commercial terms, and sales profitability to support healthy business growth.

Prepare and present periodic sales reviews, forecasts, MIS, and business updates to senior management.

Lead territory planning, channel development, and customer retention initiatives to strengthen long-term market presence.

Ensure the sales team maintains strong market coverage, disciplined reporting, and effective customer relationship management.

Eligibility

- Bachelor’s degree in Business, Marketing, Engineering, or related field; MBA preferred.
- Minimum 12–15 years of experience in B2B/industrial sales, with at least 4–5 years in a senior leadership role.
- Proven track record of achieving and exceeding sales targets, driving revenue growth, and expanding market presence.
- Robust experience in handling distributor/dealer networks, key account management, and direct industrial sales.
- Sound understanding of territory management, sales strategy, business development, and channel expansion.
- Strong leadership, communication, negotiation, and decision-making skills.
- Candidates with notice period up to 15 days will be preferred.
- Proficiency in CRM reporting, sales forecasting, MIS preparation, and performance tracking.

📌 General Sales Manager (New Delhi)
🏢 Aeroaids
📍 New Delhi