About Krisala Developers

Krisala Developers is one of Pune’s fastest-growing real estate developers, known for delivering thoughtfully designed residential and commercial developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and rest of Maharashtra with a vision to redefine urban living through landmark projects.

Join Us in Building the Future of Real Estate

At Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.

Job Title - General Manager - Digital Marketing

Location - Pune

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We are looking for an experienced and results-driven digital marketing leader to build and scale Krisala’s digital growth engine and establish digital as a key revenue-generating channel for the organization.

The role will be responsible for driving end-to-end digital acquisition across performance marketing, lead generation, funnel optimization, CRM, marketing automation, SEO, CRO, analytics, and digital attribution. The ideal candidate will have a strong track record of managing large digital spends, generating high-quality leads, improving lead-to-site-visit and booking conversions, and driving measurable revenue contribution through digital channels.

The role will work closely with Sales, CRM, Marketing, and senior leadership to create a data-driven digital ecosystem focused not merely on lead volumes, but on lead quality, site visits, bookings, cost efficiency, and revenue outcomes.

Roles & Responsibilities -

- Lead Krisala’s overall digital marketing and performance marketing strategy with end-to-end accountability for digital acquisition and revenue contribution
- Own and optimize performance marketing across Google, Meta, programmatic, and other relevant digital platforms
- Develop and execute scalable lead-generation strategies across multiple residential and commercial projects and markets
- Own the complete digital funnel from lead generation and qualification to site visits, bookings, and revenue, working closely with Sales and CRM teams
- Manage and optimize significant digital marketing budgets with a strong focus on CPL, CPQL, CAC, cost per booking, ROAS, and overall ROI




- Drive continuous improvement in lead quality, conversion rates, funnel efficiency, and digital customer acquisition costs
- Lead digital agency partnerships and internal performance marketing teams, ensuring strong execution, governance, and measurable outcomes
- Oversee website, landing pages, SEO, CRO, content, and digital user journeys to improve traffic-to-lead and lead-to-conversion performance
- Build and strengthen CRM integrations, marketing automation, audience segmentation, lead scoring, retargeting, and lifecycle marketing initiatives
- Establish robust digital attribution and reporting frameworks to track performance from source and campaign through to site visits, bookings, and revenue
- Work closely with Sales and CRM teams to create closed-loop feedback mechanisms and continuously improve digital lead quality and conversion
- Use data, analytics, experimentation, and market insights to identify growth opportunities and optimize channel and campaign performance
- Build dashboards and MIS frameworks for senior leadership covering digital spends, leads, quality, funnel movement, bookings, CAC, ROAS, and revenue contribution
- Lead, mentor, and develop the digital marketing team while establishing a high-performance and data-driven culture.

Must-Have Skills -

- Strong expertise in Performance Marketing, Digital Acquisition, Lead Generation, and Funnel Optimization
- Prior experience in Real Estate / Real Estate Technology / High-Consideration Consumer Businesses
- Proven experience managing large-scale digital marketing budgets with measurable business outcomes
- Strong hands-on understanding of Google Ads, Meta Ads, programmatic advertising, retargeting, and digital media planning
- Strong understanding of the Lead → Qualified Lead → Site Visit → Booking → Revenue funnel
- Proven experience in optimizing CPL, lead quality, conversion rates, CAC, cost per booking, ROAS,



and ROI
- Strong knowledge of CRM integration, marketing automation, attribution, analytics, and audience segmentation
- Experience in website optimization, landing pages, SEO, CRO, and digital customer journeys
- Strong data-driven approach with the ability to translate campaign and funnel data into business decisions
- Strong experience managing digital agencies, internal teams, and cross-functional stakeholders
- Demonstrated ability to connect digital marketing performance with sales and revenue outcomes

Preferred Skills -

- Experience managing digital marketing for multiple projects, geographies, or business units
- Experience handling multi-crore annual digital spends.
- Strong understanding of real-estate lead generation, site-visit conversion, booking funnels, and customer acquisition economics
- Experience with CRM platforms such as Salesforce, LeadSquared, HubSpot, Zoho, or similar platforms
- Strong knowledge of GA4, Google Tag Manager, marketing dashboards, attribution tools, and digital analytics
- Experience building digital teams and managing multiple performance marketing agencies
- Prior experience owning digital marketing as a revenue-generating business channel

Educational Background -

- MBA / PGDM in Marketing, Digital Marketing, Business Management, or a related discipline preferred
- Graduate/Postgraduate degree in Marketing, Business Administration, Management, Communications, or a related field from an AICTE-approved and/or UGC-recognized institution

Why Join Krisala Developers?

- Opportunity to work with one of Pune’s fastest-growing real estate developers
- Opportunity to build and scale a high-impact digital growth function
- Collaborative and growth-oriented work culture
- Group Health Insurance Coverage
- Group Term Life Insurance
- Personal Accident Insurance Coverage
- Provident Fund & Statutory Perks
- Leadership exposure and career advancement opportunities
- Opportunity to contribute to landmark residential, commercial and township developments

Interested?

If you're looking to lead a high-growth digital function, build a performance-led acquisition engine, and create measurable business impact through digital, we'd love to hear from you.

📌 General Manager - Digital Marketing (India)
🏢 Krisala Developers
📍 India