Engagement: Freelance / Consultant

Location: Remote / Varanasi preferred

Industry: Healthcare / Diagnostics

Engagement Type: Part-time / Project-based

Role Overview A healthcare Diagnostics chain is looking for an experienced Freelance Content Strategist with strong healthcare/diagnostics domain expertise to develop and guide our overall content strategy.

The role will focus on creating a clear, credible and differentiated content direction for the brand across social media, website, patient education, doctor communication, campaigns and other digital channels.

We are looking for someone who understands that healthcare content requires a balance of medical accuracy, patient-friendly communication, brand positioning and business objectives.

Key Responsibilities

- Develop the overall content strategy and content pillars for Karauli Diagnostics.
- Build a monthly/quarterly content roadmap and content calendar.

- Develop content strategies around:
- Diagnostic services
- MRI, CT, PET-CT, Ultrasound, X-Ray
- Pathology and preventive health
- Disease awareness
- Patient education
- Doctor expertise
- Healthcare technology
- Centre-level communication
- Brand credibility and trust
- Create a strategy for doctor-led and expert-led content.
- Develop formats for Reels, short videos, carousels, blogs, articles, FAQs, patient education and website content.
- Convert complex medical/diagnostic information into straightforward, accurate and engaging patient communication.
- Develop content themes around health awareness days, campaigns and seasonal healthcare requirements.
- Guide the internal marketing/social media team on what to create, why to create it and how to distribute it.




- Develop content strategies for patient acquisition, service awareness and centre growth.
- Identify opportunities for local/geo-targeted content for Varanasi and surrounding markets.
- Develop content that supports both brand building and business/revenue objectives, without compromising medical ethics or credibility.
- Create content frameworks for different audiences — patients, doctors, hospitals, corporates and healthcare partners.
- Review existing content and identify gaps, duplication and opportunities for improvement.
- Establish brand tone of voice, messaging guidelines and healthcare communication standards.
- Work with doctors and internal teams to ensure medical accuracy and appropriate communication.
- Guide agencies, designers, video teams, writers and social media teams wherever required.
- Track content performance and continuously improve strategy based on reach, engagement, enquiries, conversions and other relevant metrics.

What We Are Looking For

- Proven experience as a Content Strategist / Content Consultant, preferably in healthcare, diagnostics, hospitals, pharma or health-tech.
- Strong understanding of the Indian healthcare ecosystem and patient behaviour.
- Ability to understand medical/diagnostic concepts and convert them into compelling patient-friendly content.




- Experience developing content strategies for healthcare brands.
- Strong understanding of Instagram, YouTube, Facebook, LinkedIn, websites and digital content ecosystems.
- Strong storytelling and communication skills.
- Ability to think beyond individual posts and build a long-term content narrative for a healthcare brand.
- Strong understanding of SEO/content marketing is preferred.
- Ability to work with doctors, medical professionals and senior management.
- Data-driven approach to content performance and optimization.
- Understanding of healthcare advertising/communication sensitivity and ethical boundaries.

- Key Deliverables The consultant would typically be expected to provide:

- Overall Content Strategy
- Content Pillars & Messaging Framework
- Monthly Content Calendar
- Campaign Concepts
- Doctor/Expert Content Framework
- Patient Education Content Framework
- Website/SEO Content Recommendations
- Social Media Content Strategy
- Brand Tone of Voice
- Content Performance Review & Recommendations

Success Metrics The engagement should ultimately be measured through:

- Content calendar adherence
- Quality and consistency of content
- Engagement rate
- Reach and audience growth
- Website traffic from content
- Service/page engagement
- Patient enquiries generated
- Campaign performance
- Doctor/expert participation
- Lead/conversion contribution
- Improvement in content quality and brand consistency

Ideal Profile A healthcare content strategist who can understand medicine, understand patients and understand business and translate all three into a powerful, credible content strategy.

📌 Freelance Content Strategist – Healthcare (Varanasi)
🏢 Siddhipriya Ventures
📍 Varanasi