Engagement: Freelance / Consultant

Location: Remote / Varanasi preferred

Industry: Healthcare / Diagnostics

Engagement Type: Part-time / Project-based

Role Overview A healthcare Diagnostics chain is looking for an experienced Freelance Content Strategist with strong healthcare/diagnostics domain expertise to develop and guide our overall content strategy.

The role will focus on creating a clear, credible and differentiated content direction for the brand across social media, website, patient education, doctor communication, campaigns and other digital channels .

We are looking for someone who understands that healthcare content requires a balance of medical accuracy, patient-friendly communication, brand positioning and business objectives .

Key Responsibilities

- Develop the overall content strategy and content pillars for Karauli Diagnostics.
- Build a monthly/quarterly content roadmap and content calendar .

- Develop content strategies around:

- Diagnostic services
- MRI, CT, PET-CT, Ultrasound, X-Ray

- Pathology and preventive health

- Disease awareness

- Patient education

- Doctor expertise

- Healthcare technology
- Centre-level communication

- Brand credibility and trust
- Create a strategy for doctor-led and expert-led content .
- Develop formats for Reels, short videos, carousels, blogs, articles, FAQs, patient education and website content.
- Convert complex medical/diagnostic information into simple, accurate and engaging patient communication .
- Develop content themes around health awareness days, campaigns and seasonal healthcare requirements .
- Guide the internal marketing/social media team on what to create, why to create it and how to distribute it .




- Develop content strategies for patient acquisition, service awareness and centre growth .
- Identify opportunities for local/geo-targeted content for Varanasi and surrounding markets.
- Develop content that supports both brand building and business/revenue objectives , without compromising medical ethics or credibility.
- Create content frameworks for different audiences — patients, doctors, hospitals, corporates and healthcare partners.
- Review existing content and identify gaps, duplication and opportunities for improvement.
- Establish brand tone of voice, messaging guidelines and healthcare communication standards .
- Work with doctors and internal teams to ensure medical accuracy and appropriate communication .
- Guide agencies, designers, video teams, writers and social media teams wherever required.
- Track content performance and continuously improve strategy based on reach, engagement, enquiries, conversions and other relevant metrics .

What We Are Looking For

- Proven experience as a Content Strategist / Content Consultant , preferably in healthcare, diagnostics, hospitals, pharma or health-tech.
- Strong understanding of the Indian healthcare ecosystem and patient behaviour .
- Ability to understand medical/diagnostic concepts and convert them into compelling patient-friendly content.




- Experience developing content strategies for healthcare brands.
- Solid understanding of Instagram, YouTube, Facebook, LinkedIn, websites and digital content ecosystems .
- Strong storytelling and communication skills.
- Ability to think beyond individual posts and build a long-term content narrative for a healthcare brand .
- Strong understanding of SEO/content marketing is preferred.
- Ability to work with doctors, medical professionals and senior management.
- Data-driven approach to content performance and optimization.
- Understanding of healthcare advertising/communication sensitivity and ethical boundaries.

Key Deliverables The consultant would typically be expected to provide:

- Overall Content Strategy
- Content Pillars & Messaging Framework
- Monthly Content Calendar
- Campaign Concepts
- Doctor/Expert Content Framework
- Patient Education Content Framework
- Website/SEO Content Recommendations
- Social Media Content Strategy
- Brand Tone of Voice
- Content Performance Review & Recommendations

Success Metrics The engagement should ultimately be measured through:

- Content calendar adherence
- Quality and consistency of content
- Engagement rate
- Reach and audience growth
- Website traffic from content
- Service/page engagement
- Patient enquiries generated
- Campaign performance
- Doctor/expert participation
- Lead/conversion contribution
- Improvement in content quality and brand consistency

Ideal Profile A healthcare content strategist who can understand medicine, understand patients and understand business and translate all three into a powerful, credible content strategy.

📌 Freelance Content Strategist – Healthcare (Varanasi)
🏢 Siddhipriya Ventures
📍 Varanasi