Job Summary

Urban Bazar is looking for an experienced and result-oriented B2C Franchise Head to lead the expansion of our franchise network and drive the growth of Urban Bazar's consumer-facing retail business.

The Franchise Head will be responsible for identifying potential franchise partners, acquiring and onboarding franchisees, evaluating locations, supporting store launches, monitoring franchise performance, and ensuring sustainable revenue growth across the franchise network.

The ideal candidate should have strong experience in B2C retail, FMCG, quick commerce, e-commerce, retail chain expansion, franchise development, or similar consumer-focused businesses.

Key Responsibilities Franchise Acquisition & Expansion

- Develop and execute the franchise expansion strategy for Urban Bazar.
- Identify and generate leads from potential franchise partners, investors, retailers, and business owners.
- Build and maintain a strong pipeline of potential franchise partners.
- Conduct meetings, presentations, and business discussions with prospective franchisees.
- Explain the Urban Bazar franchise model, investment requirements, business potential, commercial terms, and operational model to prospective partners.
- Evaluate prospective franchisees based on investment capability, business experience, market knowledge, and suitability for the Urban Bazar model.
- Negotiate commercial terms and close franchise agreements in coordination with management.
- Achieve monthly, quarterly, and annual franchise acquisition targets.

Location & Market Development
- Identify and evaluate potential locations for new Urban Bazar franchise outlets.
- Conduct market research covering customer demographics, residential density, competition, purchasing behaviour, accessibility, and market potential.
- Assess the commercial viability of proposed franchise locations.
- Identify high-potential markets and prepare expansion plans.
- Conduct regular market visits to identify new franchise opportunities.

Franchise Onboarding & Store Launch
- Manage the complete franchise process from lead generation → partner selection → negotiation → agreement → onboarding → store launch.
- Coordinate with Operations, Purchase, Marketing, Finance, HR, and other internal teams for smooth franchise onboarding.
- Support franchise partners during the pre-launch and launch stages.
- Ensure the franchise outlet is launched according to Urban Bazar's brand and operational standards.
- Coordinate with franchise partners regarding store setup,



product assortment, branding, staffing, systems, and launch requirements.

Franchise Performance Management
- Monitor the performance of existing Urban Bazar franchise outlets.
- Track key B2C metrics such as sales, revenue, average order value, customer acquisition, repeat customers, order volume, product availability, and profitability.
- Conduct regular performance reviews with franchise partners.
- Identify underperforming outlets and develop corrective action plans.
- Work closely with franchise partners to improve sales, customer retention, and profitability.
- Identify opportunities for increasing customer acquisition and repeat business.

Partner Relationship Management
- Develop strong and long-term relationships with franchise partners.
- Act as the primary point of contact for franchise-related business discussions.
- Understand franchise partner concerns and coordinate with internal departments for resolution.
- Ensure franchise partners receive appropriate business support and guidance.
- Maintain regular communication and conduct periodic business reviews.

Market & Competitive Analysis
- Monitor competitors, pricing, promotions, product assortment, customer trends, and retail developments.
- Identify changing consumer preferences and B2C market opportunities.
- Recommend new products, promotions, and business strategies based on market insights.
- Identify opportunities to increase Urban Bazar's market presence and customer base.

Reporting & Business Planning
- Prepare regular reports on franchise leads, conversions, pipeline, outlet performance, sales, and expansion progress.
- Track franchise acquisition and revenue targets.
- Present franchise performance and expansion updates to management.
- Maintain accurate records of prospective and existing franchise partners.
- Prepare market-wise franchise expansion plans and business projections.

Required Experience Candidates should have relevant experience in one or more of the following:
- B2C Retail
- Franchise Development / Franchise Management
- FMCG
- Quick Commerce
- E-commerce
- Retail Chain Expansion
- Supermarket / Hypermarket
- Consumer Business




- Business Development
- Multi-Store / Multi-Unit Operations

Experience in franchise acquisition and B2C retail expansion will be highly preferred.

Requirements

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field preferred.
- 5–10 years of relevant experience in franchise development, B2C retail, FMCG, e-commerce, quick commerce, or related sectors.
- Proven experience in acquiring and managing franchise partners.
- Strong understanding of B2C customer behaviour and retail business models.
- Experience in identifying and evaluating potential retail locations.
- Strong business development and lead-generation skills.
- Excellent communication, presentation, negotiation, and relationship-management skills.
- Strong commercial understanding with the ability to evaluate business opportunities.
- Target-oriented with a proven track record of achieving business development targets.
- Willingness to travel extensively for market visits, franchise meetings, and location evaluations.
- Good knowledge of MS Excel, PowerPoint, and business reporting.

Key Performance Indicators (KPIs)
- Number of qualified franchise leads generated
- Franchise conversion rate
- Recent franchise outlets acquired
- Monthly / quarterly franchise acquisition
- Franchise revenue growth
- Outlet sales performance
- Franchise partner retention
- New market expansion
- Outlet profitability
- Customer acquisition and repeat business

Key Skills B2C Sales | Franchise Development | Franchise Acquisition | Retail Expansion | Business Development | Market Research | Location Assessment | Partner Management | Negotiation | Customer Acquisition | Revenue Growth | Retail Operations | Relationship Management | Market Expansion | Performance Management

Preferred Candidate Profile

We are looking for a business-oriented and target-driven Franchise Head who understands the B2C retail market and can independently drive Urban Bazar's franchise expansion.

The candidate should be confident in approaching and converting potential franchise partners, evaluating locations, negotiating commercial terms, and working closely with franchisees to ensure their outlets achieve sustainable sales and profitability.

Candidates with experience in FMCG, supermarket, quick commerce, e-commerce, retail chains, or franchise-based B2C businesses will be strongly preferred.

Pay: ₹45,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Franchise Head (Whitefield)
🏢 BAZAR MELA (NRI GROUP OF COMPANIES)
📍 Whitefield