Founding SEO & Inbound Growth Lead

Role Objective

Build a predictable inbound lead-generation engine by increasing the company’s visibility across Google, AI search platforms, industry research, and high-intent digital channels through SEO, technical optimization, content strategy, authority building, conversion optimization, and continuous experimentation.

This is a founding role. You will build the organic growth engine from the ground up and own the journey from search → discovery → website → qualified lead → pipeline.

The success of this role is ultimately measured by qualified inbound demand and pipeline, not simply traffic, rankings, impressions, or content volume.

Key Responsibilities

1. SEO & Search Growth

Own the company’s organic search strategy from research through execution.

- Identify high-intent commercial keywords based on customer search behavior.
- Build topic clusters around customer problems, industries, use cases, solutions, competitors, and the B2B buyer journey.
- Optimize existing and new website pages for search visibility and conversion.
- Identify non-branded search opportunities and content gaps.
- Continuously analyze rankings, SERPs, search behavior, competitors, and algorithm changes.
- Build strategies that turn search visibility into qualified demand.

2. Technical SEO Own the technical SEO foundation and work with the web/product team where implementation support is required.

- Site architecture and URL structure
- Crawlability and indexation
- Internal linking
- Canonicals, redirects, sitemaps, and robots.txt
- Schema and structured data
- Core Web Vitals and page performance
- Technical SEO audits and issue resolution
- Google Search Console and other technical SEO diagnostics

You should be comfortable identifying problems, prioritizing them, and driving them to resolution. 3. AI Search / AEO / GEO

Develop strategies to increase visibility across AI-driven discovery and answer engines, including ChatGPT, Google AI Overviews, Perplexity, Gemini, and emerging platforms.

- Structure authoritative, useful, and citation-worthy content.
- Improve brand and entity visibility across AI search.
- Monitor how the company and competitors appear in AI-assisted search.
- Identify opportunities to increase mentions, citations, and discoverability.
- Experiment with AEO, GEO,



and emerging search strategies.

4. Content Strategy Build a content engine based on commercial search intent and customer problems, rather than publishing content simply for activity.

Develop

- Industry-specific content
- Solution and use-case pages
- Customer problem/solution content
- Comparison and alternative pages
- Competitor pages
- Case studies and customer success stories
- Thought-leadership articles
- Guides and educational resources
- Landing pages
- Research-driven and linkable content
- Lead magnets

Repurpose strong content across the website, LinkedIn, newsletters, campaigns, partner channels, and sales enablement. You should be comfortable writing, editing, briefing, or directing content depending on what the situation requires.

5. Competitive Intelligence & Authority Building

Analyze competitors’ organic acquisition and authority-building strategies.

- Identify keywords and topics where competitors are winning.
- Find content, positioning, and ranking gaps we can own.
- Develop strategies to capture high-intent searches currently going to competitors.
- Build high-quality backlink and authority-building strategies.
- Explore digital PR, industry publications, partnerships, thought leadership, and strategic content collaborations.

The goal is not simply to understand competitors, but to identify where we can beat them. 6. Website Conversion & Inbound Growth

Traffic alone is not success.

Continuously improve

Search → Website → Engagement → Conversion → Qualified Lead → Pipeline

Responsibilities include

- Landing-page optimization
- Calls-to-action
- Demo/contact conversion
- Lead magnets and content offers
- Internal conversion paths
- Content-to-demo journeys
- A/B testing
- Conversion-rate optimization
- Identifying and removing conversion bottlenecks

7. Measurement & Growth Analytics Own reporting and analysis across the organic growth funnel.

Track

- Organic qualified leads




- Organic pipeline generated
- Commercial keyword performance
- Non-branded search growth
- Organic conversion rate
- High-intent page performance
- Content-attributed opportunities
- AI-search visibility
- Backlink and authority growth
- Cost efficiency of organic acquisition

Use tools such as Google Search Console, GA4, Ahrefs, Semrush, HubSpot, Looker Studio, or equivalent platforms.

What We’re Looking For

- 3–6 years of hands-on SEO and inbound growth experience
- Strong technical, on-page, and off-page SEO knowledge
- Strong keyword research and search-intent analysis skills
- Experience building and executing B2B SEO/content strategies
- Experience targeting the U.S. market is strongly preferred
- Experience with Google Search Console, GA4, Ahrefs, Semrush, or similar tools
- Strong written English and messaging ability
- Understanding of B2B buyer journeys and commercial search behavior
- Ability to connect SEO and content activity to leads and pipeline
- Strong analytical and experimentation mindset
- Comfortable working independently and taking full ownership

Strong plus: B2B SaaS experience, AEO/GEO, programmatic SEO, digital PR, CRO, schema/structured data, basic HTML/CSS, Webflow/WordPress/Framer, and using AI for SEO research and content workflows. Founding-Team Mindset

This is a hands-on founding role.

You will not have a large SEO team or a predefined playbook. You are expected to be self-sufficient and capable of figuring out what needs to happen next.

If something isn’t ranking, figure out why.

If a competitor is winning, understand how and find the prospect.

If traffic isn’t converting, find the bottleneck.

If a new search channel emerges, test it.

If you don’t know how to do something, figure it out.

You own the outcome, not just the task.

Most Important Expectation

This is not a content-writing position.

This is not a keyword-research position.

This is not a traffic-generation position.

You are being hired to build the inbound growth engine.

Every SEO initiative, technical improvement, article, landing page, comparison page, case study, backlink, or content campaign should ultimately answer one question:

- How will this help the right customer discover us, trust us, and enter our sales pipeline?

📌 Founding SEO & Inbound Growth Lead (India)
🏢 Vebholic
📍 India