Company Description A&F; Food and Beverage is a growing FMCG company founded by Falguni Jana, focused on offering healthy, high-quality, and innovative food products across West Bengal. The company emphasizes hygiene, purity, and customer satisfaction in every batch produced. Its flagship offering is a premium makhana brand that is 100% pure and natural, sourced directly from Mithila, and available in multiple flavors for diverse consumer preferences.

A&F; Food and Beverage is building strong distribution networks and long-term partnerships with distributors, wholesalers, and retailers. The company aims to become a trusted brand for purity, taste, and health in the regional market.

Role Description The Field Sales Specialist is a full-time, in office role based in the Greater Kolkata Area. This role is responsible for visiting retailers, wholesalers, and distributors to promote A&F; Food and Beverage products, secure new orders, and strengthen existing relationships. Day-to-day activities include identifying and pursuing new sales opportunities, conducting product presentations and sampling, monitoring stock levels and merchandising at partner outlets, and following up on leads in assigned territories.

The specialist will collaborate with the sales operations team to track performance, report market feedback,



and support promotional campaigns. The role also involves ensuring timely collections, maintaining accurate sales records, and representing the brand professionally in the field.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to build trust and maintain long-term relationships with partners.
- Candidates should possess Sales and Lead Generation skills to identify opportunities, convert prospects, and achieve sales targets.
- Candidates should possess Sales Operations skills to manage routes, track performance metrics, and maintain accurate documentation.
- Prior experience in FMCG field sales or distribution management, preferably in snacks or packaged foods, is beneficial.
- Ability to travel extensively within the Greater Kolkata Area and surrounding regions, with familiarity of local markets.
- Basic knowledge of MS Excel or sales tracking tools, and comfort using mobile communication apps for reporting.
- Minimum higher secondary education; a diploma or degree in business, marketing, or a related field is an advantage.
- Self-motivated, target-oriented, and able to work independently while coordinating with the central sales team.

📌 Field Sales Specialist (Kolkata)
🏢 Au0026f Food And Beverage
📍 Kolkata