Job Summary

There are no limits to your career: come shape the future and be part of a truly unique global culture at OutSystems! We are looking for a Marketing Manager - India to develop and implement marketing strategies to generate leads and revenue for the IN business. This integral role sits within the APAC Demand Generation team, reporting to the Senior Director, Demand Generation - APAC. The role will work closely with the India sales leadership team while collaborating with regional and global marketing functions to translate APAC and global priorities into impactful India programs.

The ideal candidate will combine strong field marketing and demand generation experience with excellent stakeholder management, commercial acumen and a strong understanding of the B2B technology sales process. They will be comfortable taking ownership of local execution while working within a regional and global marketing framework, adapting strategy and programs to the needs of the India market.

Based in India (preferably Bangalore), the Marketing Manager - India will have the following responsibilities:

- Builds the regional marketing plan, working closely with the APAC Demand Generation leader and the IN Regional Vice President to understand business goals and priorities, and driving execution through all contributors (account executives, sales development team, solution architects, customer success team, and channel partners).
- Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but is not limited to, events, roundtables (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.




- Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption through partner campaign toolkits.
- Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn, etc)
- Works in tandem with global programs to execute the local flavour of global campaigns in the region; localises campaign messaging and assets, as well as digital properties (website, emails, landing pages, graphics, webinars), to optimise SEO/AEO.
- Responsible for managing regional field and partner marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI.
- Creates local customer stories by working with the Corporate Communications team and local agencies.
- Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions.
- Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.
- Collaborate with regional peers, share best practices, and align with the extended marketing teams.

Qualifications / What You Need To Succeed:

- Minimum of 8+ years of experience in field marketing or a related B2B IT marketing role, preferably in the software industry for India.




- Experience marketing to Global Capability Centres (GCCs), or running GCC-focused marketing programmes, is a strong advantage given their growing significance within Indias enterprise landscape.
- Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third-party, and ABM.
- Adapt global digital and content marketing programs to the needs of a regional sales team.
- Strong stakeholder management and collaboration skills both locally and globally.
- Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders.
- Budget and end-to-end program management experience.
- Ability to think strategically, prioritise tasks, execute with attention to detail, and consistently meet deadlines.
- Strong presentation skills and confidence in communicating with cross-functional leaders.
- Adept at working independently on multiple projects simultaneously in a fast-paced environment, and comfortable contributing recent ideas.
- Open to feedback, able to adapt quickly to changing priorities, and comfortable incorporating direction from regional and global stakeholders while exercising sound local judgment.
- Energetic, positive attitude with a willingness to take initiative and be resourceful.
- Self-starter with a growth mindset and ability to act with urgency.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Field Marketing Manager - India (Bengaluru)
🏢 OutSystems
📍 Bengaluru