Role & responsibilities

Food Testing Laboratory

Sales and Marketing Strategy and Planning:

- Develop comprehensive sales and marketing strategies for building and growing the business in line with the long-term strategic plans
- Contribute to the overall business strategy and long-term business planning by providing critical market insights and supporting strategic decision-making.
- Formulate tactical and operational plans at both corporate and regional levels to ensure holistic business growth.
- Develop and manage sales/marketing operating budgets in discussion with the Leadership team and the Regional Heads

Sales Management:

- Continuously monitor and track sales and business performance across regions and drive performance culture sales target achievement.
- Support the Regional Heads in driving the sales numbers.
- Support Regional Heads on Customer enquiries, conducting customer meetings.
- Work closely with Regional Heads and Leadership team to assess and identify business opportunities
- Identify, qualify, and cultivate new sales opportunities through multiple mediums. Oversee sales efforts of the regional team and guide them in achieving the desired objectives
- Put in place robust sales systems and processes to enable tracking of sales performance and key metrics
- Develop and nurture strong relationships with key customers.



Regularly engage with them to ensure prompt resolution of queries and complaints.
- Implement customer service guidelines for a seamless customer experience
- Develop appropriate Sales metrics and analysis to track performance and market opportunities
- Perform a variety of sales and customer analytics and utilize the same for adapting sales plans for optimal results.
- Develop a robust Sales information system and provide regular reports to key stakeholders

Marketing Management:

- Oversee marketing activities, guiding the marketing team to ensure alignment with business goals.
- Develop and implement comprehensive customer engagement plans for best-in-class service.
- Ensure the Corporate website is well-developed, maintained, and updated regularly. Develop digital marketing plans that align with the business needs in the long run
- Ensure adherence to marketing budgets and timelines.

Team Management

- Provide leadership and direction to the sales and marketing teams
- Foster a team-oriented and high-performance culture within the team, regularly assess team performance against set targets and objectives

Build a competent team with relevant knowledge and skills. Implement training programs to enhance team skills and capabilities

📌 Executive / Senior Executive Sales And Marketing (Food Testing Lab) (Kochi)
🏢 Nddb Calf
📍 Kochi