Event Activation Lead JD

CTC: ₹20–25 LPA (basis fitment and exp)

Location: BKC (Onsite)

Experience -8+ Years

Role Overview:

We are looking for an Event Activation Lead with robust experience in events, experiential marketing, brand activations, BTL, and on-ground marketing.

The candidate will own the end-to-end event lifecycle , including concept planning, agency/vendor management, execution, and post-event reporting, preferably in the real estate or related sector .

Key Responsibilities:

- Develop and execute event and activation strategies aligned with business and marketing objectives.
- Conceptualize and execute property launches, customer engagement events, channel partner meets,roadshows, exhibitions, corporate events and experiential activations.
- Translate business and marketing briefs into innovative event concepts and activation plans.
- Manage the complete event lifecycle from planning and budgeting to execution and closure.
- Develop event proposals, concepts, presentations, timelines, budgets and execution plans.
- Identify and manage event agencies, production partners, fabricators, promoters, venues and other vendors.
- Negotiate vendor commercials and ensure cost-effective execution within approved budgets.
- Conduct venue/site recce and oversee production, fabrication, branding, logistics, AV, hospitality and manpower requirements.
- Work closely with sales, marketing, business and project teams to ensure activations support business objectives.




- Develop activations that generate customer engagement, qualified leads, site visits and channel partner participation.
- Manage multiple events and activations simultaneously across different projects and locations.
- Ensure seamless on-ground execution and proactively resolve operational issues.
- Maintain strong relationships with agencies, vendors, partners and internal stakeholders.
- Track event performance, attendance, engagement, leads and other relevant KPIs.
- Prepare post-event reports and evaluate effectiveness and ROI.
- Identify new event formats, partnerships and experiential opportunities to strengthen brand visibility and customer engagement.
- Maintain event calendars, budgets, vendor databases and project trackers.

What We're Looking For

- 8+ years of experience in events, experiential marketing, brand activation, BTL marketing or real estate marketing.
- Strong hands-on experience in end-to-end event planning and execution.
- Experience managing agencies, production vendors and multiple stakeholders.
- Strong understanding of event production, logistics, fabrication and on-ground execution.
- Excellent communication, negotiation and presentation skills.
- Strong project management and organizational abilities.
- Commercially aware with experience managing event budgets.
- Ability to work under tight timelines and manage multiple projects simultaneously.
- Willingness to travel for site visits and events.
- Creative, proactive, detail-oriented and solution-focused.

📌 Event Marketing & Activation (Mumbai)
🏢 TalentClub
📍 Mumbai