Job Title: Email Marketing Executive

Experience: 1–7 Years

Employment Type: Full-Time

About the Role

We are looking for a creative and data-driven Email Marketing professional to manage and execute email marketing campaigns that drive engagement, lead generation, customer retention, and business growth.

The ideal candidate should have hands-on experience in email campaign management, database segmentation, email automation, campaign analytics, A/B testing, and email copywriting.

Key Responsibilities

- Plan, create, execute, and manage email marketing campaigns.
- Develop engaging and conversion-focused email content, subject lines, CTAs, and promotional copies.
- Manage email databases and ensure proper list segmentation and audience targeting.
- Create targeted campaigns based on customer profiles, behavior, industry, and engagement.
- Set up and manage email automation, drip campaigns, follow-ups, and lead-nurturing workflows.
- Perform A/B testing of subject lines, email content, CTAs, designs, and sending times.
- Monitor campaign performance including open rate, click-through rate, bounce rate, unsubscribe rate, and conversions.
- Analyze campaign data and prepare regular performance reports.
- Identify opportunities to improve email deliverability, engagement, and conversion rates.
- Maintain email lists by removing invalid, inactive, and bounced contacts.
- Ensure email campaigns follow applicable email marketing, privacy, and anti-spam requirements.
- Coordinate with the Content, SEO, SMO, Sales, Design, and Business Development teams.
- Develop newsletters, product/service updates, promotional campaigns, company announcements, and lead-nurturing emails.




- Research industry trends and implement new email marketing strategies and best practices.
- Maintain consistent company branding and tone across all email communications.

Required Skills

- Strong knowledge of Email Marketing and Lead Generation.
- Knowledge of email automation and drip campaigns.
- Strong understanding of audience segmentation and personalization.
- Good knowledge of A/B testing and campaign optimization.
- Strong copywriting and communication skills.
- Ability to analyze campaign performance and derive actionable insights.
- Basic understanding of HTML/CSS for email templates will be an advantage.
- Knowledge of CRM and lead management systems will be an advantage.
- Solid attention to detail and ability to meet deadlines.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- 1–7 years of relevant experience in Email Marketing, Digital Marketing, CRM Marketing, or a similar role.
- Candidates with experience managing email campaigns for B2B or international audiences will be preferred.

Preferred Experience Experience in the following areas will be an advantage:

- B2B Email Marketing
- Lead Generation Campaigns
- Cold Email Campaigns
- Email Automation
- Lead Nurturing
- Newsletter Management
- CRM Marketing
- Customer Retention Campaigns
- Marketing Automation
- International / Global Email Campaigns

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Application Question(s):
- Are you comfortable with night shift job ( 5:30 PM - 2:30 AM) ?
- How many years of experience do you have ?
- What is your current salary ?
- What is your current location ?

Work Location: In person

📌 Email Marketing Executive (Gurugram)
🏢 Retrotech Business Solutions
📍 Gurugram