Company Description: PurpleGlo is a growing beauty-tech company focused on developing and selling innovative beauty and skincare products. Our flagship product is an LED Red Light Therapy Face Mask designed to support healthier-looking skin, improve the appearance of fine lines and wrinkles, and promote long-term skin wellness.

We are a product-driven, direct-to-consumer brand combining beauty, technology, and modern digital marketing to build a strong relationship with our customers. As we continue to grow, we are looking for talented individuals who are excited to work in a fast-paced environment, take ownership of their work, and contribute to building a growing beauty-tech brand.

Role Description: This is a remote, contract role for an Email Marketing Specialist with at least 1 year of relevant experience . The specialist will be responsible for planning, creating, executing, and optimizing email marketing campaigns across the customer journey.

Day-to-day responsibilities will include creating promotional campaigns, newsletters, automated email flows, customer segmentation, A/B testing, and monitoring campaign performance. You will work closely with the marketing team to support customer acquisition, retention, repeat purchases, and overall brand growth.

The ideal candidate is hands-on, creative, data-driven, and comfortable working independently in a growing DTC beauty and e-commerce environment.

Responsibilities:

- Create and manage email campaigns, newsletters, promotional campaigns, and automated workflows.
- Build and manage email flows such as welcome, abandoned cart, post-purchase, win-back, and customer retention sequences.
- Segment email lists based on customer behavior, purchase history, engagement, and other relevant attributes.




- Conduct A/B testing on subject lines, content, offers, layouts, and send times.
- Monitor key email marketing metrics including open rates, click-through rates, conversion rates, revenue, and unsubscribe rates.
- Analyze campaign performance and provide actionable recommendations for improvement.
- Maintain email deliverability and follow email marketing best practices.
- Collaborate with the marketing team on promotions, product launches, seasonal campaigns, and customer retention initiatives.
- Ensure email content is aligned with PurpleGlo's brand voice, messaging, and visual identity.
- Continuously identify opportunities to improve customer engagement and email-driven revenue.

Qualifications

- Minimum 1 year of hands-on experience in email marketing.
- Experience using email marketing or marketing automation platforms such as Klaviyo, Mailchimp, HubSpot, or similar tools.
- Understanding of email campaign creation, segmentation, automation, and A/B testing.
- Basic understanding of email marketing analytics and performance metrics.
- Ability to write clear, engaging, and conversion-focused email copy.
- Understanding of e-commerce and DTC marketing is a strong advantage.
- Familiarity with customer retention, abandoned cart, post-purchase, and promotional email campaigns.
- Strong attention to detail and ability to manage multiple campaigns and deadlines.
- Good communication and collaboration skills.
- Ability to work independently in a remote setting.
- Experience working with a beauty, skincare, wellness, or consumer product brand is a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred but not required. Equivalent practical experience will be considered.

📌 Email Marketing Specialist (India)
🏢 Purpleglo
📍 India