This position for Kalamandir Jewellers (www.Kalamandirjewellers.com ) at Surat Gujarat HO.

“E-commerce Merchandiser JD for Jewellery Brand*

Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion Jewellery D2C.

1. Role: E-commerce Merchandiser — Jewellery

Mission: Make the online Jewellery store feel like a premium showroom. Drive discovery, trust, and conversion for high-consideration purchases.

2. Key Responsibilities — Jewellery Specific

Range & Inventory

1. Collection planning: Plan launches for Akshaya Tritiya, Diwali, Wedding season, Valentine’s. Balance rings, earrings, necklaces, bracelets mix
2. Stock by design: Track rapid-moving SKUs like solitaires, mangalsutras. Avoid OOS on bestsellers. Liquidate slow-moving CZ sets
3. Pricing psychology: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create “under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations

Online Merchandising

1. PDP perfection: 5+ images per SKU: hand shot, ear shot, scale shot, video, certificate zoom. Size guide in mm/carat. Metal purity, stone details
2. Category structure: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting, Collections like “Office Wear”, “Bridal”, “Lab-Grown”
3. Trust building: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime exchange, EMI options above fold
4. Bundling: “Complete the look” — ring + earring set. “Stack it up” for bracelets. Wedding combo offers

Growth & Campaigns

1. Visual calendar: Homepage banners for Karva Chauth, Navratri. Swap creatives every 15 days to keep site fresh
2. Marketplace hygiene: Amazon/Flipkart A+ content, video, size chart, Q&A.; Win Buy Box. Schedule LGD during Amazon Great Indian Festival
3. Analytics: Track CVR by price band, return rate by design,



“try at home” vs direct buy ratio. Metal price impact on sales
4. WhatsApp commerce: Coordinate AiSensy broadcasts for new drops. Segment: bought rings → show matching earrings

Ops & Coordination

1. With: Photographers for model shoots, CAD designers for new SKUs, catalog team, ads team, warehouse for packaging
2. Tools: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google Analytics, Amazon Seller Central

3. Must-Have Skills for Jewellery Core Jewellery-specific

Excel: Pivot, VLOOKUP Know carat, grams, purity, diamond grades

Majento Amazon backend Understand BIS, IGI, SGL certificates

CRO mindset Visual eye — flat lay vs model shot converts

Competitor tracking: CaratLane, Bluestone,Kalyan Gold rate impact on pricing

SEO: “lab grown diamond ring” keywords Low return rate via accurate sizing

4. KPIs for Jewellery Merchandiser

1. Conversion Rate: Jewellery avg 0.8-1.5%. Target >2% with trust elements
2. Avg Order Value: Lift via bundling. Jewellery AOV ₹8k-₹80k
3. Return Rate: Keep <5%. High returns kill margins due to touch-ups
4. Sell-through: >70% per collection in 90 days
5. CTR on collection pages: “Engagement Rings” should be >4%

Pay: ₹100,000.00 - ₹120,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Ability to commute/relocate:
- Surat, Gujarat (Surat): Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- How many years of experience in Ecommerce Merchandizing for Jewellry?
- How many years of experience in Online Merchandising?
- How many years of experience in Growth & Online Campaigns?
- How many years of experience in Operations & Coordination

Language:
- Gujarati, Hindi, English (Required)

Location:
- Surat, Gujarat (Surat) (Required)

Work Location: In person

📌 Ecommerce Merchandiser - Jewellery (Surat)
🏢 Sri Sri Tattva
📍 Surat