COMPANY & BRAND OVERVIEW

APAS COSMOTECH PRIVATE LIMITED is an investor-backed beauty and personal care company building modern, science-led brands powered by marine botanical science. Its products are developed with high-quality botanical ingredients and scientifically validated actives and manufactured at GMP-certified, ISO 22716-compliant facilities.

Its flagship brand, CINCINNUS.shop, is a contemporary Indian botanical haircare brand offering clean, cruelty-free and toxin-free solutions designed for all hair types. With a growing presence across D2C, Amazon, Nykaa and offline retail, APAS Cosmotech is building a pan-India beauty business with ambitions for global expansion and exports.

ROLE SUMMARY The Head of Ecommerce will own and scale Cincinnus's entire online business, spanning the Direct-to-Consumer (D2C) channel (Cincinnus.shop and app) and Marketplace channels (Amazon, Nykaa, and other emerging platforms). This is a P&L-owning; leadership role responsible for driving revenue growth, profitability, customer acquisition, and brand equity across all digital sales channels, while balancing the brand-building priorities of D2C with the scale and execution rigor required for marketplace growth. Reports directly to the Founder & CBGO.

KEY RESPONSIBILITIES

Strategy & P&L; Ownership

- Own the end-to-end ecommerce P&L; across D2C and marketplace channels, including revenue, gross margin, contribution margin, and profitability targets.
- Define and execute the annual and quarterly ecommerce growth strategy aligned with Cincinnus's overall business objectives.
- Build channel-wise business plans, balancing investment between D2C brand-building and marketplace scale.

D2C Business Leadership

- Drive traffic, conversion, AOV, and repeat purchase rate on Cincinnus.shop.
- Own the D2C tech stack roadmap (Shopify/equivalent), UX/UI improvements, checkout optimization, and site performance.
- Lead performance marketing, SEO, CRM/retention, and loyalty programs in coordination with the marketing team.




- Build and optimize the D2C customer journey from acquisition to retention, including personalization and subscription/loyalty models.

Marketplace Business Leadership

- Manage and grow presence across marketplaces (Amazon, Nykaa, and other platforms as the brand expands).
- Own marketplace account management, including catalog, pricing, promotions, ads (Amazon Ads/Nykaa Ads), A+ content, and brand store optimization.
- Drive market share growth, buy box/visibility management, and marketplace-specific merchandising strategies.
- Manage relationships with marketplace category managers and negotiate trading terms, visibility placements, and joint business plans (JBPs).

Demand Planning & Supply Chain Coordination

- Collaborate with the Sales Admin & Forecast Lead, supply chain, and logistics teams to ensure inventory availability, fulfillment SLAs, and reduction in stockouts/returns across channels.
- Provide channel-level demand inputs into the monthly S&OP; cycle, factoring in OEM production and Mundra Port clearance lead times.
- Work with 3PL/D2C fulfillment partners and marketplace fulfillment programs to optimize delivery timelines and costs.

Team Leadership

- Build, mentor, and lead a high-performing team across D2C growth, marketplace management, performance marketing, and ecommerce operations.
- Set KPIs, review performance, and create a culture of data-driven decision-making.

Analytics & Reporting

- Establish dashboards and reporting cadences for revenue, margin, CAC/LTV, ROAS, channel contribution, and market share.
- Use data to identify growth opportunities, underperforming SKUs/channels,



and areas for cost optimization.
- Present business performance and strategic recommendations to the Founder & CBGO and leadership team.

Cross-Functional Collaboration

- Partner with Marketing, Brand, Supply Chain, Finance, and Customer Service teams to ensure seamless execution.
- Align pricing and promotional strategy across channels to avoid channel conflict and protect brand equity.
- Work with Finance on budgeting, forecasting, and unit economics.

REQUIRED SKILLS & QUALIFICATIONS

- Bachelor's degree required; MBA or equivalent from a reputed institute preferred.
- 8-12+ years of overall experience, with at least 5+ years in ecommerce/D2C/marketplace leadership roles.
- Proven track record of scaling both D2C websites and marketplace businesses; beauty/personal care/cosmetics experience strongly preferred.
- Deep understanding of ecommerce platforms (Shopify/equivalent), marketplace seller/vendor consoles (Amazon, Nykaa), and ad platforms.
- Expertise in performance marketing, SEO/SEM, CRM, and retention marketing.
- Strong analytical skills with proficiency in tools like Google Analytics, Power BI/Tableau, and marketplace analytics dashboards.
- Excellent negotiation skills for marketplace partnerships and vendor management.
- Comfortable working directly with senior leadership in a fast-scaling, investor-backed environment.

KEY COMPETENCIES

Strategic & Entrepreneurial Thinking | P&L; Ownership | Data-Driven Decision-Making | Negotiation & Stakeholder Management | Team Building & Leadership | Adaptability

KEY PERFORMANCE INDICATORS

- Overall Ecommerce Revenue & Growth (D2C + Marketplace)
- Channel-wise Contribution Margin / Profitability
- D2C: Traffic, Conversion Rate, AOV, Repeat Rate, CAC/LTV
- Marketplace: Market Share, Buy Box %, Ad ROAS, Ratings/Reviews
- Inventory Turnover & Stockout Rate (in coordination with Sales Admin & Forecast Lead)
- Customer Satisfaction / NPS across channels

📌 Ecommerce Head (Ahmedabad)
🏢 CINCINNUS.shop
📍 Ahmedabad