About Kryolan:

At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else,

we actually make our make-up. As one of the first cosmetics brands in the world, we use our own formulas and recipes to manufacture our own products. We think of them. We create them. Formulate them and love them into existence. We’ve been doing this over 80 years.

And we’re still doing it today.

About the Role:

We are seeking a commercially driven and strategic professional to lead both e-commerce and modern trade channels for our cosmetics business. This hybrid role is ideal for someone with experience in managing digital platforms and organized retail formats. The ideal candidate will be responsible for driving revenue growth, maximizing visibility, and ensuring seamless execution across online and offline retail environments.

The ideal candidate has a deep understanding of the FMCG industry’s dynamics, fast product turnover, and shopper behaviour across digital retail and DTC (Direct to Consumer)

channels.

Key Responsibilities:

1. Strategic Planning & Business Development

- ⁠Develop and implement unified sales and e-commerece strategies aligned with overall business goals.
- Manage key modern trade accounts (e.g., H&G;) and online marketplaces (e.g.,

Amazon,Tira & Nykaa).
- Lead joint business plans (JBP) with key partners, including sales targets, promotions,

and activations.
- ⁠Negotiate commercial terms, listings, margins, and trade marketing investments across online and offline channels.

2. Channel Management & Execution

- Oversee owned DTC platforms (e.g., Shopify, Magento) and ensure consistent product content, pricing, and availability across e-commerece and retail partners.
- ⁠Expand product placement, share of shelf, and category leadership in modern trade outlets.
- ⁠Execute consumer promotions, product launches, sampling, and in-store activation programs at our partner outlets.
- Ensure planogram compliance, merchandising, and in-store execution quality.

3. Sales & Revenue Delivery





- Deliver sales targets across e-commerece and modern trade channels (monthly,

quarterly, annually).
- ⁠Monitor performance of SKUs and channels, and implement corrective actions where needed.
- Drive growth in both online conversion rates and offline sell-through.

4. Marketing & Visibility

- Collaborate with marketing for omnichannel campaigns, digital media (SEO/SEM, social,

email), and in-store branding initiatives.
- ⁠Lead influencer and performance marketing campaigns to drive e-commerece traffic and conversions.
- ⁠Work with retail and e-commerece partners for brand visibility and promotional placements.

5. Operations & Fulfilment

- ⁠Coordinate with supply chain for inventory accuracy, order fulfilment, and demand forecasting.
- Ensure timely deliveries and stock replenishment across online and modern trade partners.

6. Analytics & Optimization

- ⁠Analyze sales, traffic, inventory, ROI on promotions, and customer behavior across channels.
- ⁠Use data insights to improve user experience, optimize product positioning, and increase customer retention.
- ⁠Monitor competitor activities, pricing, schemes, and consumer trends to stay ahead in the market.

Requirements:

- Bachelor’s degree in Marketing, Business, E-commerce, or related field. MBA/PGDM preferred
- 5–8+ years of e-commerece or digital sales experience, preferably within FMCG
- Experience managing DTC platforms and/or third-party e-commerece channels

(Amazon, Flipkart, Nykaa).
- Strong understanding of the FMCG sales cycle, promotional calendar, and consumer behavior.
- Proficient in Google Analytics, Excel, e-commerece platforms, and digital marketing tools

(Meta Ads, Google Ads, Klaviyo, etc.).
- Strong project management and cross-functional collaboration skills.
- Analytical mindset with strong attention to detail.
- Excellent verbal and written communication skills.

What We Offer:

- Competitive salary
- Career development and training opportunities
- Inclusive, agile and international team culture

Interested candidates can apply by submitting heir resume and cover letter to: [email protected]

📌 E-commerce & Modern Trade Manager (Chennai)
🏢 Kryolan Cosmetics (India) P.
📍 Chennai