DIRECTOR – SALES & MARKETING

Jewel Trendz Pvt. Ltd. | Mumbai | Full-Time | On-Site

ABOUT JEWEL TRENDZ

Jewel Trendz Pvt. Ltd. (JTPL) is a leading B2B business platform serving India’s gems and jewellery industry. Established in 2011, Jewel Trendz has built a strong industry ecosystem connecting jewellery manufacturers, retailers, traders, brands, and business leaders through a combination of business networking, exhibitions, industry events, sales consultancy, and market-led business solutions.

Over the years, Jewel Trendz has evolved beyond a traditional events and exhibition company into a comprehensive business-growth platform for the jewellery industry.

Its core business verticals include:

- B2B Business Networking – Connecting verified jewellery manufacturers and retailers across India and international markets.
- Events & Exhibitions – Creating high-value trade platforms, exhibitions, business summits, buyer-seller meets, networking forums, product showcases, and industry-led events.
- Sales Consultancy – Helping jewellery manufacturers expand territories, connect with retailers, build distribution networks, and generate measurable incremental sales through a performance-driven consultancy model.
- Industry Platforms & Communities – Building long-term business relationships and engagement through curated industry networks, memberships, business communities, and strategic initiatives.
- Business Development & Market Access – Creating opportunities for jewellery businesses to enter new markets, develop strategic relationships, increase visibility, and accelerate commercial growth.

Jewel Trendz is driven by a clear vision: to become a global benchmark for jewellery trade networking and business growth.

THE OPPORTUNITY

Jewel Trendz is looking for an accomplished and highly driven Director – Sales & Marketing to lead the company’s next phase of commercial growth.

This is a senior leadership position with direct responsibility for revenue generation, sales strategy, business development, marketing, key accounts, strategic partnerships, team performance, and market expansion across the Jewel Trendz ecosystem.

The ideal candidate will not be a conventional sales or marketing head.

We are looking for a commercially aggressive, strategically minded leader who can build a high-performance sales organisation, develop large B2B accounts, create new revenue opportunities, strengthen market positioning, and establish Jewel Trendz as the preferred business-growth partner for the jewellery industry.

The Director will work closely with the senior leadership team and will have a significant role in shaping the company’s commercial strategy, expansion plans, customer acquisition engine, and future business verticals.

KEY RESPONSIBILITIES

1. SALES & REVENUE LEADERSHIP

• Own the overall sales and revenue strategy for Jewel Trendz across exhibitions, events, sponsorships, sales consultancy, business networking, memberships, partnerships, and new business initiatives.
- Develop and deliver annual, quarterly, and monthly revenue plans.
- Set aggressive but achievable sales targets and establish clear accountability across the sales organisation.
- Build a predictable and scalable sales pipeline across existing and recent business verticals.
- Drive acquisition, conversion, retention, upselling, cross-selling, and long-term account growth.




- Develop strategic key-account plans for major jewellery manufacturers, retailers, brands, corporates, sponsors, and industry partners.
- Identify new markets, customer segments, territories, and commercial opportunities.
- Develop pricing, packaging, commercial propositions, and go-to-market strategies.

BUSINESS DEVELOPMENT

- Build and maintain strong relationships with promoters, CXOs, directors, business owners, senior management, jewellery manufacturers, retailers, distributors, brands, and industry leaders.
- Identify and develop high-value strategic accounts and institutional relationships.
- Drive new business through direct enterprise selling, partnerships, referrals, industry networks, and strategic alliances.
- Develop relationships with jewellery associations, trade bodies, corporates, international organisations, media platforms, and other ecosystem partners.
- Identify opportunities for geographic expansion across India and international markets.
- Develop new commercial partnerships that strengthen Jewel Trendz’s market position and revenue potential.

EVENTS & EXHIBITIONS
- Lead the commercial strategy for Jewel Trendz’s exhibitions, trade shows, business summits, buyer-seller meets, networking events, and industry programmes.
- Drive exhibitor acquisition, sponsorship sales, buyer participation, strategic partnerships, and event revenue.
- Develop strategies to increase repeat participation and improve the commercial value delivered to exhibitors and partners.
- Position Jewel Trendz events as high-value business platforms where manufacturers and retailers can generate leads, build relationships, enter new markets, and close business.
- Identify opportunities for recent event formats, regional events, international exhibitions, specialised showcases, and curated B2B programmes.
- Work closely with event, operations, marketing, and customer-success teams to ensure strong client experience and commercial outcomes.

MARKETING & BRAND STRATEGY
- Develop and execute an integrated marketing strategy aligned directly with business and revenue objectives.
- Strengthen Jewel Trendz’s positioning as a leading B2B jewellery business ecosystem and growth platform.
- Develop compelling value propositions for each business vertical.
- Oversee marketing campaigns across digital, social media, content, email, industry outreach, events, partnerships, PR, and other relevant channels.
- Work closely with internal creative, content, editorial, digital, and events teams.

STRATEGIC PARTNERSHIPS

- Develop and manage strategic relationships with major industry stakeholders.
- Create partnerships with jewellery associations, trade bodies, corporates, financial institutions, technology companies, media organisations, and international business networks.
- Identify opportunities for co-branded initiatives, sponsorships, strategic alliances, and business-development partnerships.
- Represent Jewel Trendz at senior-level industry meetings, conferences, trade events, and business forums.

TEAM LEADERSHIP

- Build,



lead, mentor, and develop a high-performing sales and marketing organisation.
- Establish clear roles, KPIs, targets, reporting structures, and performance standards.
- Coach senior sales managers and business development leaders.

SALES OPERATIONS & PERFORMANCE MANAGEMENT
- Establish structured sales processes covering lead generation, qualification, pipeline management, proposal development, negotiation, closure, onboarding, and account management.
- Implement disciplined CRM usage and sales reporting.

CUSTOMER & KEY ACCOUNT MANAGEMENT
- Build long-term strategic relationships with high-value customers.
- Understand client business objectives and create solutions that deliver measurable commercial value.
- Develop account-growth strategies for major clients.
- Ensure exceptional customer experience across the complete client lifecycle.
- Establish systems for customer retention, repeat participation, referrals, and cross-selling.

STRATEGIC PLANNING

- Work with the leadership team to define Jewel Trendz’s medium- and long-term commercial strategy.
- Evaluate recent business models and revenue opportunities.
- Develop market-entry strategies for new cities, customer segments, and international markets.

CANDIDATE PROFILE

We are looking for a senior commercial leader with a proven track record of building revenue, teams, relationships, and businesses.

The ideal candidate should have:

- A Master’s Degree / MBA in Management, Sales, Marketing, Business Administration, or a related discipline.
- Bachelor’s degree in Business, Marketing, Management, Communications, or a related field.
- 12+ years of progressive experience in sales, business development, marketing, commercial leadership, or a related function, with significant experience in senior management.
- Proven experience in leading B2B sales and business development.
- Demonstrated track record of achieving significant revenue growth.
- Experience managing large teams and multiple business functions.
- Strong experience in enterprise sales, key-account management, strategic partnerships, and relationship management.
- Strong understanding of sales operations, CRM, forecasting, pipeline management, and performance analytics.
- Experience in developing and executing marketing and go-to-market strategies.
- Excellent negotiation, presentation, communication, and stakeholder-management skills.
- Strong commercial acumen and ability to understand business economics, margins, pricing, and revenue models.
- Ability to operate at both strategic and execution levels.

WHY THIS ROLE

Jewel Trendz operates at the intersection of jewellery, B2B commerce, exhibitions, business networking, sales consultancy, industry relationships, and market development.

This role offers the opportunity to take ownership of the company’s commercial engine and play a central role in building the next stage of Jewel Trendz’s growth.

The Director – Sales & Marketing will have the opportunity to influence strategy, build teams, develop major industry relationships, create new revenue streams, expand into new markets, and help shape one of India’s most specialised B2B jewellery business ecosystems.

LOCATION: Mumbai, Maharashtra

EMPLOYMENT TYPE: Full-Time

WORK MODEL: On-Site

FUNCTION: Sales, Marketing & Business Development

SENIORITY: Director / Senior Leadership

📌 Director of Sales Marketing (Mumbai)
🏢 Jewel Trendz
📍 Mumbai