Digital Recruitment Marketing & Lead Generation Specialist

VerbaCare Inc.

VerbaCare Inc. is a growing California-based special education and healthcare staffing company providing SLPs, CF-SLPs, Special Education Teachers, OTs and BCBAs for in-person, hybrid, virtual, full-time and part-time positions across California.

We are looking for a hands-on, creative, technology-savvy and results-driven Digital Marketing & Recruitment Lead Generation Specialist to build VerbaCare's digital candidate pipeline and brand presence.

The primary goal is simple: Generate qualified, skilled and credentialed candidates for VerbaCare's open positions.

The role works closely with the Recruitment, Sales and Account Management teams to market each position, reach the right candidates, filter and nurture leads, and move qualified candidates into the recruitment pipeline.

Key Responsibilities

Recruitment & Digital Lead Generation

- Develop candidate acquisition campaigns for SLPs, CF-SLPs, Special Education Teachers, OTs and BCBAs across California.
- Market in-person, hybrid, virtual, full-time and part-time positions.
- Advertise and optimize jobs across Indeed, LinkedIn, Meta/Facebook, Instagram, TikTok and other job platforms.
- Identify additional candidate sources including Reddit, Discord, Facebook/LinkedIn Groups, professional communities and emerging platforms.
- Create targeted email, SMS, follow-up and re-engagement campaigns.
- Filter, segment and nurture responses and provide recruiters with qualified, actionable candidate leads.

Social Media & Brand Growth

- Manage and grow VerbaCare's Instagram, Facebook, TikTok, LinkedIn, YouTube and other channels.
- Build VerbaCare's professional digital presence and organic following across California. Create recruitment, educational, career, industry and company-brand content. Develop TikTok, Reels and short-form video content.
- Continuously identify new digital channels and creative ways to reach qualified professionals. Website, SEO & Organic Growth
- Maintain and update VerbaCare.com using WordPress.
- Create recruitment pages, landing pages and digital content.
- Improve SEO, keyword visibility and organic website traffic.
- Develop content designed to generate candidate traffic and leads.




- Marketing & Creative
- Create professional job flyers, candidate flyers, social media graphics, brochures, presentations, conference materials, booth displays and sales collateral. Support Sales and Account Management with client-facing marketing materials. Maintain a consistent and professional VerbaCare brand across digital channels.

ATS, CRM & Analytics

- Maintain and organize candidate information in the ATS/CRM.
- Filter, sort, tag and segment candidate leads.
- Track candidate sources and campaign performance.
- Develop lead-generation and recruitment analytics.
- Identify which channels are producing qualified candidates and continuously improve campaigns.

Required Technical Skills This is an important part of the position. The candidate should be technically strong and comfortable working across multiple marketing, recruitment and digital platforms.

Website & Web Technology

- WordPress
- Website content management
- Landing page creation
- Basic website troubleshooting
- Basic HTML/CSS knowledge preferred
- Website forms and integrations
- Basic UX/conversion optimization

Marketing Platforms

- Indeed, TikTok, LinkedIn, YouTube
- Meta Business Suite / Meta Ads
- Facebook, Instagram
- Google Business/Google tools
- Other job boards and digital advertising platforms

Email & Communication Technology

- Constant Contact - Email campaign management
- Audience/list segmentation
- Email automation
- SMS campaign platforms
- Campaign tracking and reporting

CRM / ATS

- Experience working with ATS and CRM systems
- Candidate database management
- Candidate segmentation
- Source tracking
- Pipeline management Data cleanup
- Reporting and dashboards Analytics
- Lead tracking
- Google Analytics, Google Search Console, Excel / Google Sheets
- Meta/Instagram Insights
- TikTok Analytics
- LinkedIn Analytics




- Email analytics
- CRM/ATS reporting

The candidate should be comfortable using data to determine what is working, what is not working and where candidate leads are coming from. AI Skills — Required The candidate must be highly comfortable using AI tools as part of everyday marketing work. Experience with:

- Claude, ChatGPT , Google Gemini, Microsoft Copilot
- Other AI content and marketing platforms

Use AI for:
- Content writing
- Job advertisements
- Email/SMS campaigns
- Social media content
- TikTok/Reels scripts
- SEO content
- Research
- Candidate messaging
- Campaign strategy
- Data analysis
- Creative concepts
- Marketing automation
- Productivity

The candidate should know how to prompt effectively, evaluate AI output, edit it and turn it into professional, human-quality content. Creative & Design Skills

Hands-on experience with:

- Canva
- Adobe Photoshop
- Figma or similar tools Short-form video editing CapCut or similar platforms
- Adobe Illustrator

Ability to independently create professional digital and print marketing materials is required. Required Experience

- 3+ years of hands-on digital marketing / lead-generation experience
- Proven recruitment marketing or candidate acquisition experience
- Robust social media experience
- Experience managing digital advertising campaigns
- Strong content writing skills
- Strong graphic design skills
- Experience with WordPress
- Experience with CRM/ATS
- Experience with analytics and campaign reporting
- Strong written English
- Ability to learn new technologies quickly

Experience in healthcare staffing, education staffing, SLP, Special Education, OT or BCBA recruitment is a solid advantage.

Portfolio Required

Candidates must have previously worked on similar projects and provide a portfolio demonstrating their work.

Examples may include

- Recruitment campaigns
- Digital advertising
- Social media campaigns
- TikTok/Reels
- Email campaigns
- WordPress websites
- SEO projects
- Lead-generation campaigns
- Graphic design
- Video content
- Recruitment/sales collateral

Pay: ₹600,000.00 - ₹900,000.00 per year

Benefits

- Work from home

Work Location: Remote

📌 Digital Recruitment Marketing & Lead Generation Specialist (Hyderabad)
🏢 Verbacare
📍 Hyderabad