Job Purpose

Own the end‑to‑end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non‑owned channels. Act as the single‑point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer‑led design and data‑driven decision‑making into all digital product initiatives.

Key Responsibilities

Product Strategy &

- Delivery

Define and execute the digital product roadmap aligned to business and brand priorities

Ensure on‑time rollout and adoption of new digital assets across markets

Balance global standardization with local market needs

Revenue &

- Performance Ownership

Own digital revenue targets, conversion metrics, and growth KPIs

Improve conversion rate, average cheque, and user engagement across platforms

Optimize owned and non‑owned digital touchpoints to support overall sales strategy

Customer Experience &

- Optimization

Lead consumer‑led experience design, prototyping, and experimentation

Drive continuous optimization of apps, web, and kiosks through A/B testing

Ensure delivery of consistent, high‑quality digital experiences across markets

Data, Insights &

- Reporting

Deliver actionable digital insights to Marketing, Operations, and Business teams

Publish weekly performance reports vs targets to track revenue, traffic, and adoption

Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes

Stakeholder &

- Vendor Management

Lead cross‑functional collaboration with Product, Tech, Design, Marketing, and Operations

Manage external vendors and technology partners to ensure quality and timely delivery

Education

B. Tech / MBA from Tier‑I institute





Experience

12–15 years in Digital Product Management / e Commerce

2–3 years in a Product Head / Product Lead role within Tier‑1 Food Tech or e Commerce

Direct ownership of USD 100 M+ digital revenue streams

Experience managing multi‑country, multi‑currency, multi‑language platforms

Track record of delivering high‑rated (4.5★+) consumer digital applications

Tools Knowledge

Product Analytics &

- BI

Google Analytics 4, Firebase Analytics

Mixpanel, Amplitude, or Adobe Analytics

Looker / Tableau / Power BI; comfort writing SQL on Snowflake / Big Query / Redshift

Experimentation &

- Personalization

Optimizely, VWO, Adobe Target

Server-side experimentation and feature flagging

Personalization / recommendation engines (Adobe Target, Sitecore)

App Performance &

- Attribution

Adjust, Apps Flyer, Branch

Crash & performance monitoring: Firebase Crashlytics, Sentry, New Relic, Datadog RUM

Customer Engagement, CRM &

- Loyalty

Clever Tap, Mo Engage, Braze

CDPs: Treasure Data, Segment, m Particle

Voice of Customer &

- UX Research

Hotjar, Contentsquare, Full Story, or Log Rocket

App store and Play Store review mining

Core Skills

Product Leadership

Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just features





Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets

Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"

Proven ability to ship — move from insight to launch to iteration on tight timelines

Commercial &

- Business Acumen

P&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and contribution margin

Comfortable building business cases, NPV / payback models, and investment trade-offs

Negotiation skills with vendors, agencies, and platform partners

Operating Excellence

Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)

Strong project management instincts — risk, dependency, and stakeholder mapping come naturally

Comfort operating across global standards and local market realities

Stakeholder &

- Vendor Management

Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority

Manages external partners on quality, SLAs, commercials, and roadmap commitments

Sets up clear governance — steering committees, RACI, escalation paths

Communication

Explicit, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from

Strong storytelling with data — turns numbers into narratives that drive decisions

Presentation skills suitable for board, executive, and partner audiences

People &

- Culture

Builds and develops high-performing product teams; coaches PMs and analysts

Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)

Customer obsession — bias toward listening to users, store staff, and frontline operators

📌 Digital Product Lead – Apps & Kiosk (relocation To Uae) (Delhi)
🏢 Americana Restaurants
📍 Delhi