Location: Noida

Experience: 3–10Years

Key Responsibilities

- - Lead digital marketing & performance marketing to maximize farmer reach, acquisition and engagement.
- Plan and execute AI-led marketing campaigns using AI tools for content, creatives, targeting, personalization and automation.
- Manage IVR, inbound & outbound campaigns for farmer acquisition, engagement and retention.
- Drive ATL & BTL marketing initiatives across rural markets.
- Develop multi-channel campaigns across WhatsApp, social media, digital platforms, voice and other farmer-relevant channels.
- Use data, analytics and AI to continuously optimize reach, engagement and conversion.
- Build scalable, cost-effective strategies to reach maximum number of farmers across rural India.

Ideal Candidate

- - Strong hands-on experience in Digital, Performance & Rural Marketing.
- Good understanding of AI marketing tools, automation, CRM and analytics.
- Experience with IVR, tele-calling, WhatsApp and farmer/customer engagement campaigns.
- Highly execution-oriented with a robust ROI and results mindset.

📌 Digital Media & AI Marketing Manager (Noida)
🏢 Gramik®
📍 Noida