Job Title: Digital Marketing Specialist

Location: Bengaluru

Position Type: [Full-Time

Company Overview: [Elite Overseas] is a dynamic and innovative company specializing in [Aboard Education]. We are dedicated to [company mission/values], and we are seeking a talented Digital Marketing Specialist to join our team and help us achieve our growth objectives.

Job Summary: The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and drive traffic, engagement, and conversions. This role requires a data-driven and creative individual who can leverage various digital channels to achieve marketing goals and maximize ROI.

Key Responsibilities:

- Campaign Management: Design, execute, and optimize digital marketing campaigns across various platforms, including Google Ads, social media, email marketing, and display advertising.
- Content Creation: Develop and manage content for websites, blogs, social media, and email campaigns, ensuring it aligns with brand messaging and engages the target audience.
- SEO & SEM: Implement SEO strategies to improve organic search rankings and manage SEM campaigns to drive targeted traffic.
- Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, and provide regular reports on key metrics, insights, and recommendations for improvement.
- Social Media Management: Manage social media accounts, create engaging content,



and track performance across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Email Marketing: Design and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Market Research: Conduct research to understand market trends, competitor strategies, and customer preferences to inform marketing strategies.
- Collaboration: Work closely with the design, sales, and product teams to ensure cohesive messaging and alignment with overall business objectives.

Qualifications:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (1+ years) in digital marketing, with a solid portfolio of successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and email marketing software.
- Strong understanding of SEO, SEM, and content marketing best practices.
- Excellent written and verbal communication skills.
- Ability to analyze data and generate actionable insights.
- Creative thinking and problem-solving abilities.
- Familiarity with CRM systems and marketing automation tools is a plus.
- Experience with graphic design tools (e.g., Adobe Creative Suite) is advantageous.

Job Types: Full-time, Permanent, Fresher Pay: ₹11,501.80 - ₹47,344.96 per month

Education

- Bachelor's (Preferred)

Experience:
- Digital marketing: 1 year (Preferred)
- total work: 1 year (Preferred)

Work Location: In person

📌 Digital Marketing Specialist (Mathikere)
🏢 Elite overseas
📍 Mathikere