We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through various digital channels.

Key Responsibilities

- Plan and execute digital marketing campaigns across channels such as SEO, SEM, email, social media, and display advertising

- Manage and optimize paid campaigns (Google Ads, social media ads) to maximize ROI

- Conduct keyword research and implement on-page and off-page SEO strategies

- Create, curate, and manage engaging content for websites, blogs, and social media platforms

- Analyze campaign performance using tools like Google Analytics and provide actionable insights

- Manage email marketing campaigns, including segmentation, A/B testing, and automation

- Monitor trends and competitor activities to identify opportunities for growth

- Collaborate with design, content,



and sales teams to align marketing strategies

Required Skills & Qualifications

- Proven experience in digital marketing or a similar role

- Proficiency in tools such as Google Analytics, Google Ads, and marketing automation platforms

- Analytical mindset with the ability to interpret data and make data-driven decisions

Key Performance Indicators (KPIs)

- Website traffic growth

- Conversion rates and lead generation

- ROI on marketing campaigns

- Engagement metrics across digital platforms

What We Offer

- Competitive salary and benefits

- Opportunity for growth and career development

- Collaborative and innovative work workplace

Pay: ₹17,047.53 - ₹26,034.71 per month

Benefits

- Cell phone reimbursement

- Flexible schedule

- Paid sick time

- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Kolkata)
🏢 Alsol Technology Solution Private
📍 Kolkata