Social Media Manager

Company: TESSUTI Group

Location: Bengaluru

Employment Type: Full-time

Work Model: Hybrid — 3 days in office and 2 days working from home

Working Days: Monday to Friday

About the Company

TESSUTI Group operates across premium men’s innerwear and shirting fabrics. TESSUTI ITALY is our luxury men’s innerwear brand, combining Italian-inspired design with Indian manufacturing expertise. Our fabric division brings decades of textile knowledge, craftsmanship, and industry experience.

We are looking for a creative and capable Social Media Manager to manage and grow the social media presence of both businesses.

Key Responsibilities

- Manage both Instagram accounts for our men’s innerwear and shirting/fabrics businesses.
- Plan and maintain monthly social media content calendars.
- Develop creative content ideas aligned with each brand’s identity and target audience.
- Create, shoot, and edit engaging reels, including product-focused and professionally planned production reels.
- Coordinate and manage content shoots involving models, products, locations, and other requirements.
- Create social media posts, stories, carousels, campaign creatives, and promotional content.
- Manage Meta Ads across Instagram and Facebook.
- Plan, launch, monitor, and optimize paid campaigns for brand awareness, engagement, lead generation, and sales.
- Write captions and develop effective campaign messaging.
- Monitor account performance, audience engagement, and content insights.
- Track important metrics and prepare regular performance reports.




- Follow current social media trends and adapt them appropriately for both brands.
- Maintain consistent branding and visual quality across all digital content.
- Coordinate with the management, sales team, graphic designers, photographers, models, influencers, and external agencies when required.

Skills and Qualifications

- Practical experience managing Instagram accounts for brands or businesses.
- Strong understanding of Instagram content strategy, trends, reels, stories, and audience growth.
- Hands-on knowledge of Meta Business Suite and Meta Ads Manager.
- Ability to create, shoot, and edit high-quality reels.
- Experience with video-editing tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms.
- Good understanding of content production, including scripting, shot planning, lighting, framing, and editing.
- Solid creative thinking and visual aesthetics.
- Good written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience working with fashion, lifestyle, apparel, textile, or luxury brands is preferred.
- A degree in Marketing, Communications, Media, Business, or a related field is preferred but not compulsory.

Ideal Candidate We are looking for someone who is creative but also performance-oriented. The ideal candidate should be equally comfortable developing content ideas, shooting and editing reels, managing two Instagram accounts, and running effective Meta advertising campaigns.

- Interested candidates may apply through LinkedIn and share their résumé, portfolio, Instagram pages previously managed, and examples of reels or campaigns they have created.

📌 Digital Marketing Manager (Bengaluru)
🏢 TESSUTI ITALY
📍 Bengaluru