Job Responsibility:

Role Overview The Digital Marketing Manager will be responsible for driving measurable growth in brand visibility, admissions, and digital engagement. This role combines strategic thinking, creative execution, and data-driven decision-making to strengthen the school’s online reputation and lead-generation ecosystem.

You will be accountable for increasing qualified leads, improving conversion rates, and achieving digital campaign ROI targets.

Key Responsibilities

1. Digital Strategy & Growth

- Develop and execute a results-focused digital marketing strategy to achieve quarterly and annual admission goals.
- Plan and manage performance marketing campaigns (Google Ads, Meta Ads, etc.) to generate high-quality leads with measurable ROI.
- Conduct regular competitor analysis and market insights to identify new opportunities for digital growth.

2. Content & Branding

- Build a strong, consistent digital brand identity aligned with the school’s innovation-driven philosophy.
- Design and manage content calendars (social media, blogs, newsletters, and videos) to enhance engagement.
- Collaborate with creative teams to produce impactful visuals, short films, and digital brochures.

3.



Lead Generation & Conversion

- Implement and optimize lead funnels through SEO, landing pages, email automation, and remarketing campaigns.
- Track, nurture, and convert leads via CRM systems; ensure a seamless digital-to-admission journey.
- Conduct A/B testing to maximize conversion rates and minimize cost-per-lead (CPL).

4. Analytics & Performance Measurement

- Measure, analyse, and report key metrics — lead generation, engagement rate, CTR, ROI, and conversion rate.
- Use Google Analytics, Meta Insights, and CRM dashboards for real-time performance tracking.
- Provide monthly performance reports with data-driven insights and actionable improvement plans.

5. Collaboration & Innovation

- Work closely with academic and outreach teams to promote events, workshops, and new programs.
- Explore emerging digital platforms (YouTube, influencer collaborations, community marketing).
- Introduce creative campaigns that strengthen the school’s digital footprint and community presence.

Pay: ₹70,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Ahmedabad)
🏢 Toy Joy Tales
📍 Ahmedabad