Digital Marketing Manager

About the Role : A Premium school based in Pune is looking for a Digital Marketing Manager to lead online marketing for our three campuses — Alandi, Indore and Latur. The role will focus on driving admissions through digital channels, managing paid campaigns, social media, content and online lead generation.

We are looking for someone who understands that school marketing is not just about generating leads or engagement. The goal is to reach the right parents, generate quality enquiries, drive campus visits and contribute to admissions.

Key Responsibilities

- Plan and manage digital marketing campaigns for all three campuses.
- Manage Meta, Google and YouTube advertising with a focus on lead quality and admissions. • Develop campus-wise and admission-cycle-wise digital strategies.
- Manage and guide the social media strategy and content calendar.
- Coordinate with school teams to ensure timely content from all campuses.
- Work with designers, video teams and website teams to create effective digital campaigns.
- Monitor competitors and identify current digital marketing opportunities for school admissions.
- Track the complete digital funnel — Leads → Qualified Leads → Campus Visits → Applications → Admissions.
- Analyse campaign performance and continuously optimise budgets, audiences, creatives and messaging.
- Work closely with the admissions team to understand lead quality and improve conversion.
- Prepare regular performance reports with clear insights and recommended actions.




- Ensure the school's websites, landing pages and digital presence support the admission journey.

What We Are Looking For

- 5–6 years of digital marketing experience, preferably with experience in school/K 12/education marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of social media and digital content.
- Experience managing lead-generation campaigns and analysing performance.
- Understanding of website, landing-page and conversion optimisation.
- Strong analytical and problem-solving skills.
- Excellent coordination and communication skills.
- Ability to manage marketing across multiple campuses.

The Right Candidate

We are looking for someone who is proactive, data-driven, creative and strongly focused on outcomes. The ideal candidate thinks beyond: Reach → Engagement → Leads and thinks: Right Parent → Quality Enquiry → Campus Visit → Application → Admission Someone who understands school marketing, keeps track of what competing schools are doing, understands parent behaviour and can turn school activities, achievements and USPs into effective digital content will be a strong fit.

Not an ideal fit This role is not suited for someone whose experience is primarily in:

- Offline marketing
- Events and activations
- Only social media posting
- Only content creation
- Only agency coordination

We need someone who is hands-on with online marketing and comfortable taking ownership of digital admissions performance.

📌 Digital Marketing Manager (Maharashtra)
🏢 Ethiqual Global
📍 Maharashtra