About Us:

We are a boutique Digital agency offering Digital Marketing, Digital consulting & Employer Branding Solutions. This is the second innings for our founders in Digital, they previously sold their agency to large agency network. We are currently well sourced with brand specialists, HR specialists, data analysts, digital planners, creative mavericks & technologists. We have a growing list of terrific clients, both retained and project based.

We are Building a friendly, collaborative, and creative work environment, where the team takes pride in its work, respects integrity, diversity, new ideas, and most importantly each individual’s dignity. Each one of us has the desire to do award-winning work. We are a team of senior brand strategists, digital strategists and copywriters, who will back you, guide you and nurture your talent along the way.

Role Overview:

We are seeking a highly analytical and results-driven Performance Marketing Manager to plan, execute, optimize, and scale digital campaigns across various performance marketing channels, along with supporting BTL activations and integrated marketing initiatives .

The ideal candidate will have strong hands-on experience in LinkedIn Campaign Manager, Meta Ads, and Google Ads , with a strong understanding of campaign planning, audience targeting, optimization, reporting, and performance analysis.

Strong experience in LinkedIn campaign planning and execution is a key requirement for this role.

Key Responsibilities:

- Plan and execute LinkedIn campaigns end-to-end , including campaign strategy, audience selection, campaign structure, budgets, bidding, ad formats, targeting, scheduling, and optimization.
- Develop LinkedIn campaign strategies based on business objectives, target industries, job functions, seniority,



company size, geography, and other relevant audience parameters, particularly for B2B and lead generation campaigns.
- Manage and optimize campaigns across LinkedIn, Meta (Facebook & Instagram), Google Ads, and YouTube to achieve defined campaign objectives.
- Support the planning and execution of BTL activations, on-ground marketing initiatives, events, and experiential campaigns , ensuring alignment with the overall communication and campaign strategy.
- Coordinate with internal teams, vendors, and partners for the smooth execution of BTL and on-ground activations , including timelines, campaign assets, logistics, and deliverables.
- Conduct audience research, keyword research, competitor analysis, and identify opportunities to improve campaign performance.
- Monitor key performance metrics such as CTR, CPC, CPM, CPL, CPA, conversions, and ROAS, wherever applicable.
- Analyze campaign data and prepare performance reports with clear insights and actionable recommendations.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign strategies.
- Work closely with creative, content, and account management teams to develop and deliver effective campaign assets.
- Support campaign tracking and measurement using tools such as Google Analytics and Google Tag Manager.
- Identify performance trends, campaign gaps, and opportunities for optimization and scaling.




- Stay updated on platform trends, current features, advertising formats, and performance marketing best practices.

Key Skills & Qualifications:

- 3–5 years of experience in digital/performance marketing & BTL Activation
- Strong hands-on experience with LinkedIn Campaign Manager and LinkedIn paid campaigns.
- Strong understanding of platforms like Google Ads and Meta Ads Manager
- Exposure to or understanding of BTL activations, events, experiential marketing, or on-ground campaigns .
- Familiarity with digital marketing metrics (CTR, CPC, CPA, etc.)
- Analytical mindset with comfort in working with data and Excel/Google Sheets
- Willingness to learn, experiment, and adapt in a fast-paced environment
- Positive communication and coordination skills

What We’re Looking For:

- A self-starter with a strong learning attitude .
- Someone who is hands-on, analytical, and detail-oriented , not just theoretical.
- Strong experience or interest in LinkedIn campaign planning and execution .
- Someone who understands how to translate business objectives into effective digital campaigns.
- Ability to independently monitor campaign performance, identify issues, and recommend optimizations.
- Ability to take feedback and continuously improve.
- Comfortable working across both digital campaigns and BTL/on-ground activations .
- Strong ownership, problem-solving ability, and attention to detail.
- Interest in building a long-term career in performance marketing.

· Why This Role?

- Hands-on exposure across multiple performance platforms
- Opportunity to learn directly from experienced marketers
- Fast growth based on performance and ownership

Salary : 50K to 75K

📌 Digital Marketing Manager (LinkedIn & Meta) (Gurugram)
🏢 Pomelo Digital India
📍 Gurugram