About Naaya Studio

Naaya Studio is a design-led ceramic lighting brand creating handcrafted lighting fixtures for residential, hospitality, and commercial spaces worldwide. Our collections blend contemporary design with artisanal craftsmanship, serving architects, interior designers, hospitality brands, retailers, and discerning homeowners.

We are looking for an ambitious Digital Marketing Manager to drive our growth in the Indian market, build strong industry relationships, and expand Naaya Studio's presence among architects, interior designers, luxury retailers, and project developers.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Plan monthly and quarterly digital marketing campaigns.
- Identify target customers, market trends and new digital opportunities.
- Monitor competitors and analyze their online marketing activities.

1. Social Media Marketing

- Manage company social media platforms such as Instagram, Facebook, LinkedIn and YouTube.
- Create and manage content showcasing ceramic lamps, lighting products, new collections and manufacturing capabilities.
- Develop social media calendars and ensure consistent posting.
- Increase followers, engagement, brand awareness and customer enquiries.
- Coordinate with designers, photographers and the production team for product content.

1. Performance Marketing

- Plan, execute and optimize paid campaigns on Google Ads, Meta Ads and other relevant platforms.
- Generate qualified leads for wholesale, dealers, distributors, architects, interior designers and retail customers.
- Monitor campaign performance, CPL, conversions and ROI.
- Manage marketing budgets effectively and optimize spending.

1. Website & SEO

- Manage and regularly update the company website.
- Develop SEO strategies to improve Google rankings and organic traffic.
- Conduct keyword research related to ceramic lamps, lighting, home décor and related products.




- Coordinate with content writers/developers for website improvements.
- Track website traffic, enquiries and conversions using analytics tools.

1. Lead Generation

- Develop digital strategies for generating B2B and B2C leads.
- Explore new digital channels for dealers, distributors, exporters, architects and interior designers.
- Track leads generated through digital campaigns and coordinate with the sales team for follow-up.
- Analyze lead quality and improve campaigns accordingly.

1. Content Marketing

- Plan product photoshoots, videos, reels and promotional content.
- Create content around new product launches, collections, manufacturing processes and brand stories.
- Coordinate with internal teams and external agencies/freelancers for content creation.
- Ensure all marketing content reflects the company's brand positioning.

1. Analytics & Reporting

- Track and analyze digital marketing KPIs.
- Prepare weekly/monthly marketing performance reports.
- Monitor website traffic, leads, engagement, conversion rates, CPL and campaign ROI.
- Identify areas for improvement and implement corrective strategies.

Required Skills
- Strong knowledge of SEO, SEM, Google Ads and Meta Ads.
- Experience in social media marketing and content marketing.
- Knowledge of Google Analytics and Google Search Console.
- Good understanding of lead generation and performance marketing.
- Robust analytical and communication skills.
- Ability to manage multiple campaigns and marketing activities.
- Creative approach to product marketing and brand building.
- Experience with B2B manufacturing, home décor, lighting, furniture or similar industries will be an advantage.

Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, Business Administration or a related field.
- 3–4 years of experience in digital marketing.
- Candidates with manufacturing, home décor, lighting or product-based company experience are preferred.

Pay: ₹40,000.00 - ₹55,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Bengaluru)
🏢 Naaya Studio
📍 Bengaluru