Digital Marketing Manager – US & Canada Markets

Job Type: Full time

Location: Thane, Maharashtra

Work Mode: Work From Office

Experience - 2-5 years

Notice period - 15 days

About the Role

Digiweave Mediatech LLP is looking for a Digital Marketing Manager with strong hands-on experience in D2C brands and the US & Canada markets.

The ideal candidate should have experience managing digital marketing campaigns for North American audiences, with a strong understanding of SEO, Performance Marketing, Content Creation, customer acquisition, conversions, and online sales.

Key ResponsibilitiesSEO

- Develop and execute SEO strategies for D2C websites targeting the US and Canadian markets.
- Conduct keyword research based on North American search behaviour and competition.
- Optimize website pages, product pages, landing pages, and blogs for US/Canada audiences.
- Monitor keyword rankings, organic traffic, conversions, and revenue.
- Identify and resolve SEO issues and improve organic visibility.

Performance Marketing
- Plan, execute, and optimize Google Ads and Meta Ads campaigns targeting US and Canadian customers.
- Manage campaign budgets and monitor ROAS, CPA/CAC, CTR, CPC, CPM, conversions, and revenue.
- Develop market-specific audience, targeting, retargeting, and customer acquisition strategies.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Analyze campaign performance and optimize campaigns for improved ROI and sales.
- Understand differences in customer behaviour, competition, and advertising trends across the US and Canada.

Content Creation & Strategy




- Develop content strategies specifically for US and Canadian D2C audiences.
- Create and manage content for social media, websites, blogs, ads, and other digital platforms.
- Develop market-relevant ad copies, captions, content ideas, and marketing communication.
- Coordinate with designers and video editors to create creatives suitable for North American audiences.
- Stay updated with D2C, social media, and digital marketing trends in the US and Canada.

Digital Marketing Management
- Develop and execute integrated digital marketing strategies for D2C brands in international markets.
- Monitor SEO, paid advertising, website, social media, and content performance.
- Prepare weekly/monthly reports with actionable insights.
- Identify opportunities to improve customer acquisition, conversion rates, AOV, and overall online revenue.
- Coordinate with internal teams to ensure timely execution of campaigns.
- Take ownership of digital marketing performance and growth across the US and Canada.

Requirements
- 2–5 years of experience in Digital Marketing.
- Mandatory experience working with D2C brands.
- Mandatory experience handling the US and/or Canada markets.




- Strong hands-on experience in Performance Marketing and SEO.
- Valuable practical knowledge of Google Ads and Meta Ads.
- Experience managing campaigns focused on international customer acquisition and online sales.
- Understanding of D2C customer journeys, conversion funnels, ROAS, CAC, CPA, AOV, and LTV.
- Experience with content planning and creation for international audiences.
- Knowledge of Google Analytics, Google Search Console, keyword research, and SEO tools.
- Strong analytical and performance-driven mindset.
- Ability to independently manage campaigns and marketing activities.
- Robust communication and problem-solving skills.
- Digital marketing agency experience will be an added advantage.

Ideal Candidate The ideal candidate should have hands-on experience managing D2C digital marketing campaigns for the US and/or Canadian markets, with a proven understanding of international customer acquisition and online sales. We are looking for someone who can take ownership of digital marketing end-to-end — from SEO and content strategy to Google/Meta advertising, performance analysis, optimization, and revenue growth.

Key Requirement: D2C + US/Canada Market Experience

Pay: ₹50,000.00 - ₹65,000.00 per month

Application Question(s)

- Do you have experience into US and Canada Campaign?
- Do you have D2C domain experience, if so, how many years?
- What is your current location?
- Are you comfortable with Thane Location?
- What is your current CTC?
- What is your ECTC?
- What is your notice period?

Work Location: In person

📌 Digital Marketing Manager (Mumbai)
🏢 Digiweave Mediatech
📍 Mumbai