Digital Marketing Manager

Company: Curated Living Solutions Pvt. Ltd. (CLSPL)

Location: Bangalore (DivyaSree Chambers, Richmond Town)

Reports To: Chief Strategy Officer / Leadership

About Curated Living Solutions

Curated Living Solutions (CLSPL) is a fast-growing hospitality and living solutions company, building the future of co-living, student housing, institutional housing and hospitality under brands of Local Colive & Work, Local Square, and Ivy League House.

We are redefining how India lives, learns, and works, through spaces that combine comfort, community, and a sense of belonging. As we expand into new markets and scale operations, we’re strengthening our people and culture foundation and seeking a dynamic HR professional to help us grow the right way.

CLSPL operates across Bangalore, Mumbai, Pune, Delhi, Dehradun, Hyderabad, Vizag, and Durgapur.

Role Overview

We are looking for a Digital Marketing Manager to lead and scale digital marketing across CLSPL's multi-brand portfolio (Local Colive & Work and Ivy League House). This is a high-ownership role for someone who can build full-funnel digital strategy - from brand awareness to lead generation to occupancy conversion - across performance marketing, content, social, SEO, marketing automation, and analytics, while tailoring messaging to distinct audiences: young professionals, students, parents, and institutional/university partners.

The ideal candidate is equal parts strategist and executor - comfortable setting the digital roadmap for three brands, while also getting into the weeds of campaign performance, creative briefs, and conversion funnels.

Key Responsibilities

Strategy & Brand Leadership

- Own the digital marketing strategy across brands and products, ensuring each brand and product's distinct positioning is reflected in messaging and channel strategy.
- Build and manage the annual digital marketing calendar, aligned to occupancy cycles, new property launches, and seasonal demand (e.g., academic admission cycles for student housing).
- Partner with leadership, sales,



and institutional sales teams to align digital efforts with business goals (occupancy targets, lead volume, cost-per-lead, and brand equity).

Performance Marketing & Lead Generation

- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms to drive qualified leads for co-living and student housing occupancy.
- Own budget allocation, bidding strategy, and campaign performance across all brand and city-level campaigns.
- Build and continuously improve conversion funnels - from ad click to site visit to lead form to sales handoff - in collaboration with sales/CRM teams.
- Track and report on CAC, cost-per-lead, conversion rates, and ROI across channels and cities.

Content, Social & Brand Presence

- Drive content strategy and social media presence across brands, showcasing community experiences, property tours, resident stories, and campus/city-specific content.
- Oversee content calendars, influencer/community partnerships, and organic social growth relevant to Gen Z and millennial audiences.
- Ensure brand voice consistency across Local's youthful, community-first tone, Local Square's premium positioning, and Ivy League House's trust-and-safety-led messaging for students and parents.

SEO, Website & Martech

- Own SEO strategy and website performance for CLSPL's brand websites and city/property landing pages.
- Manage marketing automation, CRM integration, and lead-scoring workflows to improve lead quality and sales follow-up efficiency.
- Evaluate and implement marketing technology tools (analytics, automation, attribution) to improve funnel visibility and reporting.

Team & Stakeholder Management

- Manage relationships with external agencies, freelancers,



and creative/media partners.
- Mentor and manage junior digital marketing team members, if applicable, building an in-house capability over time.
- Collaborate closely with operations, institutional sales, and F&B;/experience teams to ensure marketing reflects the on-ground resident experience.

What We're Looking For

- 8–12 years of experience in digital marketing, with at least 3–4 years in a leadership capacity owning strategy and P&L-linked; outcomes.
- Proven experience in performance marketing and full-funnel lead generation, ideally in real estate, hospitality, PropTech, ed-tech, or other high-consideration, location-based consumer businesses.
- Experience managing multiple brands or business units simultaneously, with the ability to tailor strategy to distinct audience segments.
- Robust hands-on expertise with Google Ads, Meta Ads Manager, SEO tools, Google Analytics/GA4, and marketing automation/CRM platforms.
- Data-driven mindset with strong command of funnel metrics, attribution, and ROI-based decision making.
- Excellent stakeholder management skills — comfortable working with founders/leadership, sales teams, and external agencies.
- Prior experience in co-living, student housing, real estate, or hospitality is a strong plus, but not mandatory.
- A builder's mindset — this is a fast-growing company part of an established real estate group (DivyaSree); the right candidate will help shape the digital marketing function as the company scales nationally.

Why Join CLSPL

- Be part of a category-defining company in India's alternative housing space,
- Own digital marketing across three distinct, growing consumer brands with national expansion plans.
- Work directly with an experienced leadership team with deep real estate, hospitality, and private equity backgrounds.
- High-visibility, high-ownership role in a company recognized as "Coliving Brand of the Year" by The Economic Times.

To apply: Send your resume to [email protected]

📌 Digital Marketing Manager (Bengaluru)
🏢 Curated Living Solutions (A DivyaSree Group
📍 Bengaluru