About the Role:

We are looking for a dynamic and data-driven Digital Marketing Manager to drive our brand awareness, online sales, and customer acquisition strategies across D2C, Quick Commerce (Blinkit, Zepto, Instamart), and Social Media channels. You will lead performance marketing, content strategy, brand positioning, and digital campaigns to establish Akira Fresh as a top choice for consumers and B2B/HoReCa partners.

Key Responsibilities:

- Performance Marketing: Plan, execute, and optimize paid campaigns across Meta Ads (Facebook &
- Instagram), Google Ads, and Quick Commerce media (Blinkit/Zepto ads) to achieve high ROI/ROAS.

- Brand Strategy &

- Positioning:

Develop creative strategies to communicate product differentiators, USPs, and consumer benefits across all digital touchpoints.

- Social Media &

- Content Management:

Oversee content creation, video/reels strategy, influencer collaborations, and daily engagement across Instagram, YouTube, and LinkedIn.

- Website &

- E-Commerce Growth:

Manage website SEO, conversion rate optimization (CRO), content updates, and user funnel performance for online sales.

- B2B &

- HoReCa Digital Leads:

Create targeted B2B digital campaigns (LinkedIn &
- Meta lead generation) to capture incoming leads from hotels, restaurants, and catering businesses.

- Analytics &

- Reporting:

Track, analyze,



and report on key digital metrics (CAC, ROAS, Engagement Rate, Traffic, Lead Quality) to continuously refine strategies.

Requirements &

- Qualifications:

- Experience: 3 to 6 years of proven experience in Digital Marketing, ideally within FMCG, Food &
- Beverages, Confectionery, or D2C e-commerce brands

.

- Technical Skills: Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics (GA4), Shopify/e-commerce tools, and email/WhatsApp automation.

- Analytical Mindset: Strong expertise in budgeting, performance tracking, data analytics, and customer acquisition strategies.

- Creative Eye: Ability to collaborate with graphic designers and video editors to create high-converting visual and video assets.

- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Certifications in Google/Meta Ads are a plus).

Perks &

- Perks:

- Competitive Salary + Performance Bonuses

- High-growth environment with ownership of brand marketing

- Opportunities for career advancement into Head of Marketing roles

- Festive & performance incentives

Supplemental Pay Types:

- Performance bonus / Quarterly incentive

- Yearly appraisal bonus

Pay: ₹14,545.76 - ₹59,193.97 per month

Work Location: In person

📌 Digital Marketing Manager (New Delhi)
🏢 akira foods international
📍 New Delhi