Key Responsibilities:

Growth & Lead Generation

- Develop and execute customer acquisition strategies for SaaS products
- Generate qualified leads through digital channels
- Design and optimize lead generation funnels
- Improve trial signups, demo bookings, and customer conversions
- Identify new growth opportunities and marketing channels

Outbound Marketing

- Build and manage cold email campaigns
- Manage LinkedIn outreach campaigns
- Work with sales teams on prospecting initiatives
- Create lead nurturing workflows and automations

Content & Social Media

- Plan content calendars across LinkedIn, Instagram, and other platforms
- Create or coordinate blogs, case studies, product content, and newsletters
- Leverage AI tools for content creation and video marketing
- Manage product launches and promotional campaigns

Performance Marketing

- Run and optimize Google Ads campaigns
- Run and optimize Meta Ads campaigns
- Test landing pages and conversion strategies
- Track ROI, CPL, CAC, and campaign performance

Analytics & Reporting

- Monitor marketing performance metrics
- Track lead quality and conversion rates
- Provide weekly reports with actionable insights
- Recommend improvements based on data

Team Coordination

- Work with content creators, SDRs, designers, and developers
- Manage external agencies or freelancers when required
- Help define marketing processes and best practices

Required Skills

- 4+ years of experience in Digital Marketing, Growth Marketing, or SaaS Marketing




- Proven experience generating leads for software products, SaaS platforms, or B2B services
- Hands-on experience with Google Ads and Meta Ads
- Experience with LinkedIn marketing and outreach
- Strong understanding of marketing funnels and customer acquisition
- Experience using CRM tools and marketing automation platforms
- Excellent written and verbal English communication skills

Positive To Have

- Experience marketing SaaS products internationally (US/UK markets)
- Experience with cold email platforms and outreach tools
- Knowledge of SEO and content marketing
- Experience with AI tools for content, video creation, and marketing automation
- Experience working in startup or product companies

What Success Looks Like

Within the first 6 months, you should be able to:

- Increase qualified leads and demo bookings
- Improve trial-to-customer conversion rates
- Establish repeatable lead generation processes
- Build marketing funnels for multiple products
- Contribute directly to revenue growth

Important

This role is best suited for candidates who enjoy building growth systems, generating leads, and driving business results.

Candidates whose experience is limited to posting on social media, basic content creation, or agency account management without measurable lead generation experience may not be a fit.

Location - Remote (Work From Home)

Working Hours - 2:00 PM – 11:00 PM IST

Note: Candidates applying for this position should have their own laptop.

📌 Digital Marketing Lead – SaaS Products, Lead Generation & Growth (4+ years) (India)
🏢 Hashtech Systems
📍 India