29 Aug
|
Acura solutions
|
Mumbai
29 Aug
Acura solutions
Mumbai
Digital Marketing Manager
Location: BKC, Mumbai
Experience: 2-4 Years
Employment Type: Full-Time
About the Role
We are looking for a Digital Marketing Manager to develop and execute digital marketing strategies, strengthen online presence, generate leads, and drive brand growth. The ideal candidate should have hands-on experience with AI-powered marketing tools and be able to use AI to improve content creation, campaign performance, customer engagement, and marketing efficiency.
Key Responsibilities
- Develop and execute digital marketing strategies across various online channels.
- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, SEO, email marketing, and social media.
- Drive website traffic, lead generation, engagement, and conversions.
- Develop and manage content strategies for social media, websites, blogs, email campaigns, and other digital platforms.
- Use AI tools for content creation, campaign ideation, audience research, personalization, analytics, and marketing automation.
- Identify opportunities to integrate AI into existing marketing processes to improve productivity and campaign effectiveness.
- Monitor campaign performance and optimize budgets, targeting, creatives, and messaging based on data.
- Track key digital marketing metrics including CTR, CPC, CPL, conversion rates, engagement, and ROI.
- Work with creative, sales, and other internal teams to ensure consistent brand communication.
- Conduct competitor and market research to identify new digital marketing opportunities.
- Manage social media calendars and ensure regular, relevant, and engaging content.
- Use analytics and reporting tools to generate insights and prepare performance reports for management.
- Stay updated with emerging digital marketing trends, AI tools, platforms, and technologies.
Required Skills
- Strong knowledge of Digital Marketing, SEO, SEM, Social Media Marketing, Email Marketing, and Paid Advertising.
- Hands-on experience with AI tools such as ChatGPT, Gemini, Claude, Canva AI, or similar marketing/creative AI platforms.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
- Robust content writing and communication skills.
- Data-driven approach with good analytical and problem-solving skills.
- Ability to manage multiple campaigns and projects simultaneously.
📌 Digital Marketing Manager (Mumbai)
🏢 Acura solutions
📍 Mumbai