Job Role: App Marketer / Growth Hacker / B2B App Marketing / Digital Marketing Head

Experience: 3+ years

Work Mode: Hybrid

Location: Delhi / NCR

Employment Type: Full-time

About the Role

We are looking for a highly driven App Marketer & Growth Hacker who can take ownership of user acquisition, B2B app marketing, digital campaigns and growth initiatives from strategy to execution.

The ideal candidate should be numbers-driven, experimental and execution-focused, with a strong understanding of how to acquire users, generate B2B leads and scale an app.

Key Responsibilities

- Develop and execute app growth and user acquisition strategies
- Drive app downloads, registrations, activation and retention
- Plan and manage Meta, Google and other performance campaigns
- Develop B2B app marketing and lead-generation strategies
- Build acquisition funnels and improve conversion rates
- Run growth experiments, A/B testing and performance optimisation
- Explore organic growth, referral, influencer and partnership channels
- Develop strategies for app launches and market penetration
- Track CAC, CPL, CPA, ROAS, retention, LTV and other growth metrics
- Identify new customer acquisition channels and growth opportunities
- Work closely with product, content,



creative and sales teams
- Build dashboards and regularly analyse campaign performance
- Develop strategies to scale successful campaigns efficiently

Requirements

- 3+ years of experience in Growth Marketing / App Marketing / Performance Marketing
- Solid understanding of B2B marketing and lead generation
- Experience with Meta Ads and Google Ads
- Understanding of app analytics and conversion funnels
- Strong analytical and problem-solving skills
- Ability to independently develop and execute growth experiments
- Experience in launching or scaling an app/product is highly preferred
- Strong communication and ownership skills

Preferred Skills

- Experience with SaaS, marketplaces or B2B apps
- Experience in app launch campaigns
- Knowledge of ASO and organic app growth
- Experience with influencer/creator-led growth
- Experience with CRM, automation and remarketing
- Strong understanding of startup growth and distribution

What we are looking for:

Someone who doesn’t just run campaigns, but thinks like a growth owner — identifies opportunities, tests aggressively, measures results and finds scalable ways to acquire customers.

📌 Digital Marketing Head (Delhi)
🏢 teknikoz
📍 Delhi