Job Summary

We are looking for a creative, analytical, and results-oriented Digital Marketing Expert to develop and execute digital marketing strategies that increase brand awareness, generate qualified leads, improve online visibility, and support business growth.

The ideal candidate should have robust hands-on experience in SEO, SEM, social media marketing, Google Ads, content marketing, email marketing, analytics, and lead-generation campaigns.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize Google Ads, social media, display, and other paid advertising campaigns.
- Manage and improve the company's presence across social media platforms such as LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
- Develop and implement effective SEO strategies to improve website ranking, organic traffic, and online visibility.
- Conduct keyword research, competitor analysis, and market research to identify new digital marketing opportunities.
- Create and coordinate engaging content for websites, social media, blogs, email campaigns, and other digital channels.
- Monitor website performance, traffic, conversions, and user engagement using tools such as Google Analytics and Google Search Console.
- Track campaign performance and prepare regular reports on key performance indicators (KPIs), ROI, leads, conversions, and engagement.





· Manage lead-generation campaigns and work closely with the sales team to improve lead quality and conversion rates. · Develop and execute email marketing campaigns, newsletters, and customer engagement initiatives.

· Conduct A/B testing and continuously optimize campaigns, landing pages, creatives, and content for better results.

· Stay updated on the latest digital marketing trends, algorithm changes, tools, and best practices.

· Coordinate with internal teams, designers, content writers, and external agencies, wherever required.

· Manage the digital marketing budget effectively and ensure optimum return on investment.

· Identify emerging digital platforms and technologies that can contribute to business growth.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- 3–5 years of relevant experience in digital marketing or a similar role.
- Strong hands-on knowledge of SEO, SEM, Google Ads, social media marketing, content marketing, and email marketing.
- Experience with Google Analytics, Google Search Console, Google Ads Manager, Meta Ads Manager, and other digital marketing tools.
- Good understanding of website analytics, conversion optimization, and lead-generation techniques.
- Strong creative thinking and problem-solving abilities.
- Ability to manage multiple campaigns and deadlines independently.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Expert (Nanmangalam)
🏢 POSGuru Private
📍 Nanmangalam