About TBP Codot

TBP Codot is a strategy, design and technology company that helps businesses understand challenges, explore opportunities and build meaningful digital solutions.

We work across AI, digital products, UX/UI, technology and intelligent solutions. We are looking for a creative, proactive and results-driven marketer to help build our brand while also delivering digital marketing services for our clients.

The Role

We are looking for a Digital Marketing Executive who can manage and grow both TBP Codot's digital presence and our clients' digital marketing activities.

This is not just a social media posting role. We are looking for someone who can understand different businesses, identify their target audiences, create practical marketing plans, execute campaigns and measure results.

The ideal candidate should be a strong all-rounder who can take ownership, think strategically and work across multiple brands and projects.

Key Responsibilities

• Marketing for TBP Codot: Develop and execute digital marketing initiatives to build brand awareness and generate relevant opportunities.

• Content & Social Media: Plan and manage content calendars, create engaging content and manage relevant social media channels, especially LinkedIn.

• Google Ads: Plan, launch, manage and optimise Google Ads campaigns based on campaign and business objectives.

• Meta Ads: Plan, execute and optimise Meta advertising campaigns across relevant platforms.

• LinkedIn Sales & Marketing: Use LinkedIn strategically for B2B marketing, audience targeting,

prospect engagement and supporting business development initiatives.

• Content Marketing: Support blogs, case studies, thought-leadership content, website content and email marketing initiatives.





• SEO & Website Marketing: Support basic SEO, content optimisation and initiatives to improve website visibility and organic traffic.

• Client Marketing: Understand each client's business, audience and goals, and create suitable digital marketing strategies and plans.

• Campaign Execution: Manage organic and paid digital campaigns across suitable channels based on campaign goals.

• Research: Research industries, competitors, audiences, trends and opportunities to support marketing decisions.

• Analytics & Reporting: Track campaign performance, analyse results, prepare reports and recommend improvements.

• Client & Team Collaboration: Coordinate with clients, designers, developers and internal teams to deliver marketing activities effectively.

• Optimisation: Test and improve content, targeting, campaigns and channel strategies based on performance.

What We're Looking For

- 2–4 years of experience in digital marketing, content marketing or a similar role.
- Experience managing digital marketing for one or more brands or clients is preferred.
- Strong understanding of social media and content marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of LinkedIn marketing and B2B audience engagement.
- Strong written communication and copywriting skills.
- Basic understanding of SEO, website marketing and marketing analytics.




- Ability to understand different businesses and create suitable marketing approaches.
- Experience with campaign planning, execution and performance reporting.
- Ability to manage multiple projects and priorities.
- A proactive mindset with the ability to bring ideas, take ownership and learn quickly.
- Interest in AI, technology, design and digital products is a plus.

Tools & Skills That Are a Plus

- LinkedIn Sales Navigator and LinkedIn marketing
- Google Ads and Meta Ads Manager
- Google Analytics and Search Console
- SEO tools and keyword research
- Email marketing tools
- CRM or marketing automation tools
- AI tools for marketing research, content and productivity

What Success Looks Like

- Build a stronger and more consistent digital presence for TBP Codot.
- Create relevant and valuable content for our target audience.
- Improve awareness, engagement and website visibility.
- Develop and execute effective marketing activities for clients.
- Manage and optimise paid campaigns based on business objectives.• Provide transparent reporting and actionable insights.
- Contribute to meaningful enquiries and business opportunities over time.

Role Details

• Job Title: Digital Marketing Executive

• Experience: 2–4 years

• Employment Type: Full-time

Why Join TBP Codot

You'll have the opportunity to work across different brands and industries while also helping build TBP

Codot at the intersection of AI, design and technology.

We are looking for someone who wants more than a task-based role—someone who is curious, takes ownership, experiments with ideas and wants to create meaningful marketing outcomes.

Send your CV to [email protected]

📌 Digital Marketing Executive (Bengaluru)
🏢 TBP CODOT
📍 Bengaluru