Role Summary The Digital Marketing Executive will be responsible for driving online visibility, patient engagement, and lead generation for in-house and clients. The role focuses on content creation, social media management, Google Ads execution, and SEO optimization across local markets.

Key Responsibilities

- Create engaging, brand-aligned content for social media, website, and Google Business Profiles.

- Plan and execute a monthly content calendar including educational posts, patient awareness, service highlights, promotions, and testimonials.

- Design and coordinate basic creatives using tools like Canva or similar platforms.

- Manage and grow brand presence across Instagram, Facebook, Nextdoor, Yelp, and Google Business Profiles.

- Publish posts, stories, and updates consistently while monitoring and responding to comments, messages, and reviews professionally.

- Plan, launch, and optimize Google Search Ads campaigns focused on lead generation.

- Conduct keyword research, write high-converting ad copy,



and monitor budgets, bids, CTR, CPC, and conversions.

- Execute on-page SEO and Local SEO, including Google Business Profile optimization, citation management, and backlink support.

- Monitor SEO performance, rankings, traffic, and engagement using tools like Google Search Console and analytics platforms.

- Track KPIs (leads, calls, traffic, engagement, conversions) and prepare monthly performance reports with actionable insights and recommendations.

Required Skills & Qualifications

- Robust content writing and communication skills

- Hands-on experience with:

- Social media management

- Google Ads (Search campaigns)

- SEO and local SEO

- Experience using tools such as:

- Google Ads

- Google Analytics / GA4

- Google Search Console

- Canva or similar design tools

Timing: Eastern Standard Time (3pm to 12am IST)

📌 Digital Marketing Executive (Khopoli)
🏢 Polaristek
📍 Khopoli