- Plan, create, and manage Meta (Facebook & Instagram) ad campaigns.
- Set up and optimize campaigns to improve reach, engagement, leads, and sales.
- Monitor ad performance, budget, CPC, CTR, conversions, and ROI.
- Create and test different audiences, creatives, ad copies, and campaigns.
- Analyze campaign data and prepare regular performance reports.
- Coordinate with the design team for ad creatives, banners, and videos.
- Research competitors and identify new digital marketing opportunities.
Requirements
- Experience with Meta Ads Manager and Facebook/Instagram advertising.
- Basic understanding of digital marketing, audience targeting, and campaign optimization.
- Valuable analytical and communication skills.
- Ability to manage advertising budgets effectively.
- Experience with e-commerce or online sales will be an advantage.