Digital Marketing Executive / Specialist

Full-time | 1+ Years Experience | Chennai

About Quirri AI

Quirri is an AI-powered platform focused on transforming how students, educational institutions and organizations prepare, learn, hire and develop talent. We are building AI-driven products across interview preparation, campus engagement, roleplay, learning and hiring.

Role Overview

We're looking for someone who lives and breathes paid ads - strong hands-on expertise in Meta Ads, Google Ads, and LinkedIn Ads is non-negotiable. Exposure to YouTube Ads is a strong plus. Working SEO knowledge, sharp analytical instincts, and genuine curiosity about how AI is reshaping marketing will set you apart.

What You'll Do

- Plan, execute, and optimize performance campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, Performance Max), and LinkedIn Ads
- Manage budgets, bidding strategies, audience targeting, and A/B testing to drive ROI
- Run LinkedIn campaigns for B2B lead generation and brand visibility among institutional and corporate audiences
- Support on-page SEO basics - keyword research, meta tags, content optimization
- Track and report on campaign performance using analytics tools (GA4, Meta Ads Manager, Google Ads dashboard, LinkedIn Campaign Manager)
- Stay on top of platform algorithm updates, ad policy changes, and emerging digital marketing trends
- Explore and apply AI tools for campaign optimization, creative generation, and marketing automation
- Troubleshoot underperforming campaigns and problem-solve with data-backed decisions
- Collaborate with content/design for ad creatives and landing page alignment
- Support YouTube Ads campaigns using existing video/Shorts content (in-stream, Discovery)

What You Need (1+ Years Experience)





- Hands-on experience running and optimizing Meta Ads (Ads Manager, Pixel setup, custom/lookalike audiences)
- Hands-on experience with Google Ads (Search, Display, campaign structuring, conversion tracking)
- Working experience with LinkedIn Ads (Campaign Manager, audience targeting, lead gen forms) -especially valuable for B2B campaigns
- Working knowledge of SEO fundamentals (on-page basics, keyword research)
- Comfort with analytics tools — Google Analytics (GA4), Meta Business Suite, Google Search Console
- Understanding of conversion tracking, pixels, and UTM parameters
- Awareness of current AI tools/trends in marketing (e.g., AI ad copy, creative tools, automation)
- Strong analytical and problem-solving skills, able to read data and adjust strategy independently
- Basic understanding of the full digital marketing funnel (awareness → consideration → conversion)
- Valuable communication skills for cross-functional collaboration

Good to Have

- Experience marketing to B2C and/or B2B (ed-tech, SaaS, or hiring-tech background a plus)
- Familiarity with WhatsApp Business/Telegram as marketing channels
- Basic content or Canva/creative skills
- Familiarity with YouTube Ads (in-stream, Shorts ads, Discovery campaigns)

Pay: ₹15,000.00 - ₹28,000.00 per month

Benefits

- Flexible schedule
- Leave encashment
- Life insurance
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Virugambakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- What's your current location (area), current CTC, expected CTC and notice period?

Experience:
- Google Ads: 1 year (Required)
- Linkedin Ads: 1 year (Required)
- B2B Marketing: 1 year (Required)
- Meta ads: 1 year (Required)

Work Location: In person

📌 Digital Marketing Executive (1+ years) (Virugambakkam)
🏢 Knotopian
📍 Virugambakkam