Department : Sales & Business Development

Location : Bengaluru

Positions : 1

Reports to : Sales & Marketing Head

Employment Type : Full-Time

Experience : 2–4 Years

Salary : ₹25,000 to ₹35,000 per month

ROLE

We are looking for a proactive and digitally oriented professional to support SaarthiX's digital marketing, institutional outreach and sales operations.

The role will focus on creating digital awareness, reaching prospective institutions through digital channels, generating enquiries and supporting Sales Managers with outreach, follow-ups and sales coordination. To support SaarthiX's institutional sales through digital marketing, digital outreach, lead generation and sales coordination, using the institutional intelligence and prospect database prepared by the Business Analyst.

KEY RESPONSIBILITIES

- Execute digital outreach campaigns targeting colleges and educational institutions.
- Reach institutional decision-makers through LinkedIn, email, WhatsApp and other relevant digital channels.
- Create and coordinate digital content, campaign messages and promotional material.
- Generate enquiries and qualified responses for the Sales Managers.
- Convert digital outreach into meetings and product demonstrations.
- Coordinate appointments and follow-ups for Sales Managers.
- Support Sales Managers with email campaigns, digital communication and sales material.
- Track digitally generated leads and ensure timely handover to the appropriate Sales Manager.
- Monitor campaign performance, response rates and lead-to-meeting conversion.
- Prepare weekly and monthly digital marketing and sales-support reports.
- Provide feedback on lead quality and campaign effectiveness.





REQUIRED QUALIFICATIONS

- Graduate in any discipline.
- 2–4 years of experience in Digital Marketing, Lead Generation, Inside Sales, Sales Operations or Business

Development Support.

- Experience in EdTech, SaaS or B2B is preferred.

Required Skills

- Good understanding of digital marketing and lead-generation methods.
- Proficiency in LinkedIn, email marketing and digital outreach.
- Good written and verbal communication.
- Basic understanding of digital analytics and campaign performance.
- Good Excel and reporting skills.
- Familiarity with CRM and sales processes.
- Solid follow-up, coordination and execution skills.
- Creative and proactive approach to digital outreach.

KPIs

- Qualified leads generated through digital channels.
- Enquiries generated.
- Meetings and demonstrations generated for Sales Managers.
- Digital outreach response rate.
- Lead-to-meeting conversion.
- Campaign engagement and effectiveness.
- Timely lead handover and follow-up.
- Accuracy and timeliness of reporting.

WHAT WE EXPECT The Business Analyst will research institutions, build and maintain the master institutional database, identify decisionmakers and track the overall sales pipeline. The Digital Marketing & Sales Operations Support role will use this information to reach prospects digitally, generate interest and meetings, and support the Sales Managers. The Sales Manager will own the institutional meeting, presentation, negotiation and closure.

THE SALES FUNNEL

- Business Analyst → Identify & Prepare
- Digital Marketing → Reach & Generate Interest
- Sales Manager → Meet & Close

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing and Sales Operation Support (HSR Layout)
🏢 SaarthiX
📍 HSR Layout