Company Description Eduwala is a mission-driven organization focused on empowering students and professionals through career clarity and affordable learning. The company is dedicated to providing real, practical answers that help individuals make informed education and career decisions. Eduwala operates with a strong commitment to trust, transparency, and learner-centric solutions.

Built with heart and driven by a desire to create meaningful impact, Eduwala invites team members to join a growing movement to change how people learn and plan their careers.

Role Description The Digital Marketing and Performance Marketing Specialist is a full-time, on-site role based in Prayagraj. This role involves planning and executing digital marketing campaigns across channels such as search, social media, and email to drive brand awareness, lead generation, and conversions. The specialist will manage performance marketing activities, including campaign setup, optimization, A/B testing, and tracking KPIs to ensure effective use of marketing budgets.

Day-to-day tasks include developing digital strategies, analyzing campaign data, preparing performance reports, collaborating with cross-functional teams, and refining marketing initiatives based on insights.



The role also includes coordinating with content and design teams to ensure consistent messaging and impactful creatives that support Eduwala’s mission.

Qualifications

- Candidates should possess robust Digital Marketing and Digital Strategy skills to plan, execute, and optimize online campaigns.

- Candidates should possess solid Analytical Skills to interpret data, evaluate performance metrics, and make data-driven decisions.

- Candidates should possess effective Communication skills for clear collaboration with internal teams and external partners.

- Candidates should possess Project Management skills to organize tasks, manage timelines, and deliver campaigns efficiently.

- Working knowledge of performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools) is highly beneficial.

- Experience in SEO, social media marketing, and conversion rate optimization is preferred.

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

- Ability to work on-site in Prayagraj, maintain a high level of ownership, and adapt in a fast-paced, impact-focused environment.

📌 Digital Marketing And Performance Marketing Specialist (Prayagraj)
🏢 eduwala
📍 Prayagraj