**Digital Marketing Lead

Salary: ₹20,000–₹25,000 per month

Employment Type: Full-time

Experience: 2–3 years preferred

Location: Hyderabad

About the Role

We are looking for a Digital Marketing Lead who can independently manage day-to-day digital marketing activities and contribute directly to lead generation and business growth.

This is a hands-on role. The candidate will be responsible for planning and executing digital campaigns, managing social media, generating leads, coordinating content, tracking performance, and supporting business development activities.

Key Responsibilities

1. Digital Marketing

* Plan and execute digital marketing campaigns across relevant platforms.
- Manage and optimize Meta Ads and Google Ads based on campaign objectives.
- Develop strategies for brand awareness, lead generation, engagement, and conversions.
- Monitor campaign performance and make necessary improvements.
- Conduct basic competitor and market research.
- Explore new digital channels and growth opportunities.

1. Social Media Management

* Manage the company’s social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Prepare and maintain a content calendar.
- Coordinate with designers, video editors, and content creators.
- Identify relevant trends and develop ideas for engaging content.
- Monitor comments, messages, engagement, and audience growth.
- Ensure consistent and timely publishing of content.

1. Lead Generation

* Generate qualified leads through digital marketing campaigns and other online channels.
- Plan campaigns specifically focused on lead generation and customer acquisition.
- Track leads from campaign source through conversion.
- Monitor cost per lead (CPL), lead quality, conversion rate, and ROI.




- Work closely with the business development/sales team to improve lead conversion.

1. Business Development Support

* Support business development activities alongside digital marketing.
- Identify potential customers, partnerships, and business opportunities through online channels.
- Assist in outreach and follow-up initiatives where required.
- Coordinate marketing activities with business development goals.
- Provide insights on customer behaviour, market trends, and competitor activity.

1. Content & Campaign Coordination

* Work with internal teams and external vendors for content creation.
- Brief designers, video editors, and content creators on campaign requirements.
- Ensure marketing materials are delivered on time.
- Maintain consistency in brand messaging across digital channels.

1. Analytics & Reporting

* Track digital marketing performance on a regular basis.
- Prepare straightforward weekly/monthly reports covering:
- Leads generated
- Cost per lead
- Campaign spend
- Conversions
- Social media growth
- Engagement
- Website/landing-page performance
- Identify problems and recommend practical improvements.

Requirements

- 1–3 years of experience in digital marketing, preferably with hands-on campaign experience.
- Good understanding of Meta Ads and Google Ads.
- Experience with social media management and content planning.




- Understanding of lead-generation campaigns and conversion funnels.
- Basic knowledge of Google Analytics/GA4 and other marketing analytics tools.
- Good communication and coordination skills.
- Ability to work independently and take ownership of tasks.
- Strong interest in social media trends and digital marketing.
- Basic Canva/content-editing knowledge is an advantage.
- Business development or sales experience is an added advantage.

What We Expect

We are not looking for someone whose role is limited to posting on social media.

The candidate should be capable of taking ownership of digital marketing activities, understanding campaign numbers, generating leads, coordinating with the team, and contributing to actual business growth.

Key Performance Areas

Performance will be evaluated based on:

- Quality and quantity of leads generated.
- Cost per lead and campaign efficiency.
- Conversion and customer acquisition.
- Social media growth and engagement.
- Quality and consistency of marketing execution.
- Timely completion of campaigns and activities.
- Contribution to business development.
- Ability to identify and implement new growth opportunities.

Compensation

₹20,000–₹25,000 per month, depending on experience, skill level, and demonstrated ability.

Salary growth and increased responsibilities will be based on performance and results.

Ideal Candidate A proactive, hands-on and growth-oriented digital marketer who can plan, execute, measure and improve marketing activities without requiring constant supervision.

The right candidate should be comfortable working across digital marketing, lead generation, social media and business development support while taking ownership of results.**

📌 Digital Marketig Lead (Hyderabad)
🏢 Conquerors Software Technologies
📍 Hyderabad