MANDATORY REQUIREMENTS

- 2–5 years of experience in digital, social media, content, brand or creative roles and robust understanding of Instagram and short-form video.
- Excellent content ideation, writing and storytelling skills.
- Strong visual taste and understanding of premium brands.
- Hands-on experience in shooting and editing social content with strong ownership, execution and communication skills.

ABOUT THE CLIENT

Our client is a premium sports, fitness, wellness and community brand operating across Mumbai, Pune, Bengaluru and Delhi. Its ecosystem includes Padel, Pickleball, Academies, Pilates, HYROX, Kids & Women’s programs, tournaments, events and recovery services.

JOB ROLES & RESPONSIBILITIES

- Own Serve Society's digital and social media strategy across Instagram, YouTube and other platforms.
- Build and manage monthly/weekly content calendars.
- Lead content ideation across sports, fitness, culture, trends, athletes, coaches, tournaments and community.
- Plan and execute shoots and create content hands-on using an iPhone,



including shooting, editing, captions and publishing.
- Manage creative/social media agencies and external creators.
- Build partnerships with athletes, influencers and creators.
- Track content performance and connect digital activity to business outcomes.
- Own and evolve Serve Society's online brand voice and visual identity.
- Work closely with founders and internal teams to turn business priorities into compelling content.

QUALIFICATION & EXPERIENCE

- Bachelor's degree in Marketing, Communications, Mass Media, Advertising, Business or a related field.
- 2–5 years of relevant experience.
- Experience in sports, fitness, lifestyle, hospitality, fashion, consumer or D2C brands is preferred.
- Strong portfolio of social media/content work

OTHER DETAILS

Reporting To: Founder

Industry Target: D2C and Sports

Work Model Arrangement: Onsite

📌 Digital Brand & Content Lead (Mumbai)
🏢 SKS Enterpprises
📍 Mumbai